Archives for January 2012

This is a guest post by Jon Gordon. Jon is the bestselling author of a number of books including The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy, and his latest, The Seed: Finding Purpose and Happiness in Life and Work.

One Simple Rule is Having a Big Impact.

I didn’t invent the rule. I discovered it—at a small, fast growing, highly successful company that implements simple practices with extraordinary results.

One day I was having lunch with Dwight Cooper, a tall, thin, mild-mannered former basketball player and coach who had spent the last 10 years building and growing a company he co-founded into one of the leading nurse staffing companies in the world. Dwight’s company, PPR, was named one of Inc. Magazines Fastest Growing Companies several times but on this day it was named one of the best companies to work for in Florida and Dwight was sharing a few reasons why.

Dwight told me of a book he read about dealing with jerks and energy vampires in the work place. But after reading and reflecting on the book he realized that when it comes to building a positive, high performing work environment there was a much more subtle and far more dangerous problem than jerks. It was complaining and more subtle forms of negativity and he knew he needed a solution.

Dwight compared jerks to a kind of topical skin cancer. They don’t hide. They stand right in front of you and say, “here I am.” As a result you can easily and quickly remove them. Far more dangerous is the kind of cancer that is subtle and inside your body. It grows hidden beneath the surface, sometimes slow, sometimes fast, but either way if not caught, it eventually spreads to the point where it can and will destroy the body. Complaining and negativity is this kind of cancer to an organization and Dwight had seen it ruin far too many. He was determined not to become another statistic and The No Complaining Rule was born.

The fact is every leader and business will face negativity, energy vampires and obstacles to define themselves and their team’s success. That is why one of the most important things we can do in business and life is to stay positive with strategies that turn negative energy into positive solutions. Thus the goal is not to eliminate all complaining; just mindless, chronic complaining. And the bigger goal is to turn justified complaints into positive solutions. After all, every complaint represents an opportunity to turn something negative into a positive. We can utilize customer complaints to improve our service. Employee complaints can serve as a catalyst for innovation and new processes. Our own complaints can serve as a signal letting us know what we don’t want so we can focus on what we do want. And we can use The No Complaining Rule to develop a positive culture at work.

About Jon Gordon:

This post is a guest post by Jon Gordon. Jon is the bestselling author of a number of books including The Energy Bus: 10 Rules to Fuel Your Life, Work and Team with Positive Energy, and his latest, The Seed: Finding Purpose and Happiness in Life and Work. Learn more at www.JonGordon.com. Follow Jon on Twitter @JonGordon11 or Facebook www.facebook.com/jongordonpage .

There are lots of reasons, but here’s a highly significant  — and counterintuitive — one from Marcus Buckingham’s First, Break All the Rules: What the World’s Greatest Managers Do Differently:

Our research yielded many discoveries, but the most powerful was this: Talented employees need great managers.

The talented employee may join a company because of its charismatic leaders, its generous benefits, and its world-class training programs, but how long that employee stays and how productive he is while he is there is determined by his relationship with his immediate supervisor.

This is an important post from Seth Godin last week:

One of my favorite restaurants is a little Mexican place in Utah called El Chubasco. I’ve often eaten there twice in a day, and once (it’s true) ate there three times.

It’s always crowded. Sometimes people wait outside, in the cold, even though there are plenty of alternatives within walking distance. So, what’s the secret? Why is it worth a drive and a wait?

No specific reason. The energy of owners Jill and Craig is certainly part of it, but most customers never encounter them. I think it’s the hand-fitted gestalt of thousands of little decisions made by caring management out to make a difference. Usually, when a business like this gets bigger or turns into a chain, marketers make what feel like smart compromises. The MBAs collide with the mystical, and the place gets boring. “Why do we need 14 free salsas when we can get away with six?” or “Perhaps we ought to stop handing out huge tumblers of water for free–our bottled water sales will go up.”

This turns out to be the secret of just about every really successful enterprise. Sure, you can copy one or two or even three of their competitive advantages and unique remarkable attributes, but no, it’s going to be really difficult to recreate the magic of countless little decisions. The scarcity happens because so many businesses don’t care enough or are too scared to invest the energy in so many seemingly meaningless little bits of being extraordinary.

Here’s the main thing to focus on: much of the time, the things that appear to create more work or be less “economical” are what actually create the magic.

That’s why a cost-cutting focus, while having an appearance of wisdom, is actually deadly.

Tom Peters makes the same point in his landmark book In Search of Excellence. There is this notion to think that good business sense (and bringing good business sense to the world of ministry) means optimizing and creating efficiencies.

But that’s wrong. Good business sense is about making a great product or service — something people will love, rather than just put up with. Efficiency only becomes important after that, and as a result of it.

There might be a reason to have only six versions of salsa instead of 14. But that reason needs to be based in the fact that fewer options will somehow serve people better (Apple exemplifies this in many ways), rather than in the fact that it will be less work for you or “save money.”