Our Coaches

Matt Perman Twitter | Facebook 

Matt is an author, speaker, and consultant eager to help you do work that matters, and do it better. More than that, he wants to help you do your work and influence the culture in a gospel-centered way. Matt is the author of What’s Best Next and Creating a Business Plan that Actually Works.

He worked for 13 years at Desiring God leading the web department, serving as director of strategy, and helping build the ministry for greater spreading. With an M.Div. from Southern Seminary and experience consulting with churches and organizations, Matt started What’s Best Next to equip Christians theologically and practically.

James Kinnard Twitter | LinkedIn

James loves helping individuals and organizations be more effective. Previously serving as Crossway’s Executive Director of Marketing & Communications, he was responsible for product marketing and communications, leading campaigns for 100+ projects each year and all marketing initiatives for the ESV Bible.

James is the Founder of Useful Group, a team of creative professionals providing strategy and solutions for missions that matter. The Useful Group specializes in marketing, content, and publishing support for businesses, nonprofits, churches, authors, and other important causes.