The “new rules” have been around for a while now, but this is still a great summary by Jeff Jarvis in What Would Google Do?:
- Customers are now in charge.
- People can find each other anywhere and coalesce around you or against you.
- The mass market is [sort of] dead, replaced by the mass of niches.
- Since markets are conversations, the key skill in any organization is no longer marketing but conversing.
- We have shifted from an economy based on scarcity to one based on abundance.
- Enabling customers to collaborate with you (creating, distributing, marketing, supporting products) is what creates a premium in today’s market.
- The most successful enterprises today are networks and the platforms on which those networks are built.
- The key to success is not owning pipelines, people, products, or even intellectual property, but openness.