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Why Nuclear Meltdowns Happen

June 3, 2009 by Matt Perman

Yesterday we learned from Malcolm Gladwell about why plane crashes happen. Surprisingly, “plane crashes are much more likely to be the result of an accumulation of minor difficulties and seemingly trivial malfunctions [as opposed to major mechanical failures].”

Interestingly, the same factors are at play in creating most major disasters and industrial accidents, including nuclear meltdowns.

The near-meltdown at Three Mile Island is a case in point. A number of minor errors that would have each been harmless in themselves combined to create a near catastrophe. In fact, even four of these errors happening together would have amounted to nothing. But with each error, there was some freakish, incredibly unlikely related error at just the wrong spot to render the previous error significant. After a sequence of five of these, the plant was almost at a meltdown.

The story is quite incredible. Here it is, from Gladwell’s book Outliers (p. 183):

One of the most famous accidents in history, for example, was the near meltdown at Pennsylvania’s Three Mile Island nuclear station in 1979. Three Mile Island so traumatized the American public that it sent the US nuclear power industry into a tailspin from which it has never fully recovered. But what actually happened at that nuclear reactor began as something far from dramatic.

As the sociologist Charles Perrow shows in his classic Normal Accidents: Living with High-Risk Technologies, there was a relatively routine blockage in what is called the plant’s “polisher”–a kind of giant water filter. The blockage caused moisture to leak into the plant’s air system, inadvertently tripping two valves and shutting down the flow of cold water into the plant’s steam generator.

Like all nuclear reactors, Three Mile Island had a backup cooling system for precisely this situation. But on that particular day, for reasons that no one really understands, the valves for the backup system weren’t open. Someone had closed them, and an indicator in the control room showing they were closed was blocked by a repair tag hanging from a switch above it.

That left the reactor depending on another backup system, a special sort of relief valve. But, as luck would have it, the relief valve wasn’t working properly that day either. It stuck open when it was supposed to close, and, to make matters even worse, a gauge in the control room that should have told the operators that the relief valve wasn’t working was itself not working properly. By the time Three Mile Island’s engineers realized what was happening, the reactor had come dangerously close to a meltdown.

Here’s the point:

No single big thing went wrong at Three Mile Island. Rather, five completely unrelated events occurred in sequence, each of which, had it happened in isolation, would have caused no more than a hiccup in the plant’s ordinary operation.

That is simply fascinating in itself. But let me be anti-climactic here by drawing out a lesson for our productivity.

Here’s the lesson: If you keep your routine systems humming along well (getting your email to zero every day, processing your inbox daily, etc.), who knows what far greater complications you may be saving yourself from?

By keeping the basics going along well, you may be heading off an accumulation of small complexities in your life which in themselves may not be a big deal, but which may just have ended up combining with a few other insignificant complexities to create a perfect storm. Perhaps not a nuclear meltdown, but perhaps a very, very bad day.

Filed Under: Technology

Diversity's Missing Ingredient

June 2, 2009 by Matt Perman

Patrick Lencioni has a superb article on why, in spite of valuing diversity, most companies fail to truly tap into the competitive advantage it can offer.

It doesn’t appear to be online yet, so here it is in full:

[Read more…]

Filed Under: 4 - Management

Confronting the Buffet Dilemma

June 2, 2009 by Matt Perman

Seth Godin had a good post the other day on the dilemma faced by any organization that wants to grow the base that it serves:

If you want to grow the size of your customer base, you need to confront the buffet dilemma.

Any decent buffet has foods that please 85% of the population. Meats, cheeses, potatoes… the typical fare.

Once your business hits a natural plateau, it’s tempting to invest in getting more people to come. And what most buffets do is double down. Now, they have bacon, plus they have beans with bacon and turkey-wrapped bacon. Now, instead of one chocolate cake, they have three.

This is essentially useless. You haven’t done anything to grow your audience. The base might be a little more pleased, but not enough to bring in any new business. And the disenfranchised (the vegans, the weight watchers, the healthy eaters, the kosher crowd) remain unmoved and uninterested. And one person like this out of a party of six is enough to keep all six  away.

What does work? Going much deeper or a bit wider:

Deeper would mean a bacon-focused buffet, a dozen bacon dishes, including chocolate-covered bacon. Deeper would mean a chocolate-obsessed dessert bar, ten cakes, fondue, everything.

Deeper gets you people willing to drive across town to visit you. It’s remarkable. It’s not like every other buffet but a little bit bigger. It’s insanely over the top. People will bully their friends in order to get them to come.

The other choice is wider. Instead of adding a handful of dishes that mildly please the people you already have, why not add brown rice and tofu and vegetarian chili? Now you’ve opened the doors to that last 15%.

Filed Under: Marketing

Why Airplane Crashes Happen

June 2, 2009 by Matt Perman

Malcolm Gladwell has a highly fascinating discussion of plane crashes in his book Outliers.

It is not what you would expect! The reasons behind most plane crashes provide an excellent (and sobering) lesson in the role of communication and teamwork, and the accumulated significance of independently irrelevant, small things. Plus, it’s just plain interesting if you fly a lot (and, like me, every time you do, you think about crashing — even though you know that only 1 in 4 million commercial airliners are lost to an accident).

From Gladwell’s Outliers (pp. 183-185):

Plane crashes rarely happen in real life the same way they happen in the movies. Some engine part does not explode in a fiery bang. The rudder doesn’t suddenly snap under the force of takeoff. The captain doesn’t gasp as he’s thrown back against his seat.

The typical commercial jetliner — at this point in its stage of development — is about as dependable as a toaster. Plane crashes are much more likely to be the result of an accumulation of minor difficulties and seemingly trivial malfunctions [emphasis mine].

In a typical crash, for example, the weather is poor — not terrible, necessarily, but bad enough that the pilot feels a little bit more stressed than usual. In an overwhelming number of crashes, the plane is behind schedule, so the pilots are hurrying. In 52 percent of crashes, the pilot at the time of the accident has been awake for twelve hours or more, meaning that he is tired and not thinking sharply. And 44 percent of the time, the two pilots have never flown together before, so they’re not comfortable with each other.

Then the errors start — and it’s not just one error. The typical accident involves seven consecutive human errors. One of the pilots does something wrong that by itself is not a problem. Then one of them makes another error on top of that, which combined with the first error still does not amount to catastrophe. But then they make a third error on top of that, and then another and another and another and another , and it is the combination of all those errors that leads to disaster.

These seven errors, furthermore, are rarely problems of knowledge or flying skill. It’s not that the pilot has to negotiate some critical technical maneuver and fails. The kinds of errors that cause plane crashes are invariably errors of teamwork and communication [emphasis added]. One pilot knows something important and somehow doesn’t tell the other pilot. One pilot does something wrong, and the other pilot doesn’t catch the error. A tricky situation needs to be resolved through a complex series of steps — and somehow the pilots fail to coordinate and miss one of them.

“The whole flight-deck design is intended to be operated by two people, and that operation works best when you have one person checking the other, or both people willing to participate,” says Earl Weener, who was for many years chief engineer for safety at Boeing. “Airplanes are very unforgiving if you don’t do things right. And for a long time it’s been clear that if you have two people operating the airplane cooperatively, you will have a safer operation than if you have a single pilot flying the plane and another person who is simply there to take over if the pilot is incapacitated.”

Gladwell goes on to analyze several specific crashes and draw out the significance for communication patterns, team coordination and, more importantly to his point, the role of culturally absorbed mindsets in how we go about those things. As with the whole book, it is a very, very enjoyable and fruitful read.

Filed Under: Communication

What's Not Best: Fake Real Handwriting

June 1, 2009 by Matt Perman

I received a mailing from a fundraising consulting company today advertising a new “cutting edge technology” that they can offer to their non–profit clients: a font that looks like real handwriting but in fact is not. In other words, fake real handwriting.

This is appalling. Why would a non-profit want to use this service? Plain and simple, the thinking behind this seems to be: “We can make your donors think that they are reading real handwriting so that they will feel that the message is more personal. Then, they might give more.”

If you could read the fake-real handwriting in the image above, you’d see this perspective come out as well. But you don’t have to read that to see it. What can the value be in fake-genuine handwriting (they are calling it “genuinely penned handwriting”) if the person knows that it was created by a machine?

If you know that a machine created it, then it no longer seems personal. So the purpose of this “genuinely penned” stuff seems to depend upon the person thinking it is real. But if you think that it is real, then your assessment of the “personal nature” of the writing is not based on reality. In which case, in a very real sense, you’ve been tricked.

Why do certain direct marketing companies — and, in turn, the non-profits who use and follow their consulting services — reduce themselves to such tactics?

This company is being added to my list of things that should not exist.

Filed Under: Non-Profit Management, What's Not Best

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About

What’s Best Next exists to help you achieve greater impact with your time and energy — and in a gospel-centered way.

We help you do work that changes the world. We believe this is possible when you reflect the gospel in your work. So here you’ll find resources and training to help you lead, create, and get things done. To do work that matters, and do it better — for the glory of God and flourishing of society.

We call it gospel-driven productivity, and it’s the path to finding the deepest possible meaning in your work and the path to greatest effectiveness.

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About Matt Perman

Matt Perman started What’s Best Next in 2008 as a blog on God-centered productivity. It has now become an organization dedicated to helping you do work that matters.

Matt is the author of What’s Best Next: How the Gospel Transforms the Way You Get Things Done and a frequent speaker on leadership and productivity from a gospel-driven perspective. He has led the website teams at Desiring God and Made to Flourish, and is now director of career development at The King’s College NYC. He lives in Manhattan.

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