What's Best Next

  • Newsletter
  • Our Mission
  • Contact
  • Resources
    • Productivity
    • Leadership
    • Management
    • Web Strategy
    • Book Extras
  • Consulting & Training
  • Store
    • Online Store
    • Cart
    • My Account
  • About
    • Our Mission
    • Our Core Values
    • Our Approach to Productivity
    • Our Team
    • Contact
You are here: Home / 5 - Industries / Non-Profit Management / What's Not Best: Fake Real Handwriting

What's Not Best: Fake Real Handwriting

June 1, 2009 by Matt Perman

I received a mailing from a fundraising consulting company today advertising a new “cutting edge technology” that they can offer to their non–profit clients: a font that looks like real handwriting but in fact is not. In other words, fake real handwriting.

This is appalling. Why would a non-profit want to use this service? Plain and simple, the thinking behind this seems to be: “We can make your donors think that they are reading real handwriting so that they will feel that the message is more personal. Then, they might give more.”

If you could read the fake-real handwriting in the image above, you’d see this perspective come out as well. But you don’t have to read that to see it. What can the value be in fake-genuine handwriting (they are calling it “genuinely penned handwriting”) if the person knows that it was created by a machine?

If you know that a machine created it, then it no longer seems personal. So the purpose of this “genuinely penned” stuff seems to depend upon the person thinking it is real. But if you think that it is real, then your assessment of the “personal nature” of the writing is not based on reality. In which case, in a very real sense, you’ve been tricked.

Why do certain direct marketing companies — and, in turn, the non-profits who use and follow their consulting services — reduce themselves to such tactics?

This company is being added to my list of things that should not exist.

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Evernote

Filed Under: Non-Profit Management, What's Not Best

Feedback to the Editor

About

What’s Best Next exists to help you achieve greater impact with your time and energy — and in a gospel-centered way.

We help you do work that changes the world. We believe this is possible when you reflect the gospel in your work. So here you’ll find resources and training to help you lead, create, and get things done. To do work that matters, and do it better — for the glory of God and flourishing of society.

We call it gospel-driven productivity, and it’s the path to finding the deepest possible meaning in your work and the path to greatest effectiveness.

Learn More

About Matt Perman

Matt Perman started What’s Best Next in 2008 as a blog on God-centered productivity. It has now become an organization dedicated to helping you do work that matters.

Matt is the author of What’s Best Next: How the Gospel Transforms the Way You Get Things Done and a frequent speaker on leadership and productivity from a gospel-driven perspective. He has led the website teams at Desiring God and Made to Flourish, and is now director of career development at The King’s College NYC. He lives in Manhattan.

Learn more about Matt

Newsletter

Subscribe for exclusive updates, productivity tips, and free resources right in your inbox.

The Book


Get What’s Best Next
Browse the Free Toolkit
See the Reviews and Interviews

The Video Study and Online Course


Get the video study as a DVD from Amazon or take the online course through Zondervan.

The Study Guide


Get the Study Guide.

Other Books

Webinars

Follow

Follow What's Best next on Twitter or Facebook
Follow Matt on Twitter or Facebook

Foundational Posts

3 Questions on Productivity
How to Get Your Email Inbox to Zero Every Day
Productivity is Really About Good Works
Management in Light of the Supremacy of God
The Resolutions of Jonathan Edwards in Categories
Business: A Sequel to the Parable of the Good Samaritan
How Do You Love Your Neighbor at Work?

Recent Posts

  • How to Learn Anything…Fast
  • Job Searching During the Coronavirus Economy
  • Ministry Roundtable Discussion on the Pandemic with Challies, Heerema, Cosper, Thacker, and Schumacher
  • Is Calling Some Jobs Essential a Helpful Way of Speaking?
  • An Interview on Coronavirus and Productivity

Sponsors

Useful Group

Posts by Date

Posts by Topic

Search Whatsbestnext.com

Copyright © 2025 - What's Best Next. All Rights Reserved. Contact Us.