Also from Linchpin, Godin illustrates the “hierarchy of value.” It’s done visually in a way that won’t replicate well in the same way here, but the levels are:
- Lift
- Hunt
- Grow
- Produce
- Sell
- Connect
- Create/invent
He notes:”Lots of people can lift. That’s not paying off anymore. A few people can sell. Almost no one puts in the work to create or invent. Up to you.”