Lewis:

The only people who achieve much are those who want knowledge so badly that they seek it while the conditions are still unfavorable. Favorable conditions never come (from “Learning in Wartime,” in The Weight of Glory, 50).

Ecclesiastes 11:4:

He who observes the wind will not sow, and he who regards the clouds will not reap.

One more Godin post today. A really good point from a short profile of Sasha Dichter, Director of Business Development at the Acumen Fund, which he is doing as part of a series profiling a dozen people who have made the decision to lead and initiate:

It’s so easy to get hung up on reacting to incoming, on working through a checklist and on imagining what the boss wants you to do next. It’s far more productive, I think, to decide where you want to go and then go there. And the power and low-price of online tools makes that easier than ever.

The key difference between initiators and everyone else is the simple idea of posture. What do you say to yourself in between assignments? What do you do when you see something that needs doing?

Sasha asks himself (not his boss), “what’s next?” And that’s the shift. You look at a world of opportunities and you pick one. Initiative is taken, it’s not given.

Poke the Box — that is, take initiative — is Seth Godin’s newest book and it releases today. It’s his first book published non-traditionally, and here’s what he has to say about it:

Here’s a little-spoken truth learned via crowdsourcing:

Most people don’t believe they are capable of initiative.

Initiating a project, a blog, a wikipedia article, a family journey. Initiating something even when you’re not putatively in charge.

At the same time, almost all people believe they are capable of editing, giving feedback or merely criticizing.

So finding people to fix your typos is easy.

A few people are vandals, happy to anonymously attack or add graffiti or useless noise.

If your project depends on individuals to step up and say, “This is what I believe, here is my plan, here is my original thought, here is my tribe,” then you need to expect that most people will see that offer and decline to take it.

Most of the edits on Wikipedia are tiny. Most of the tweets among the billions that go by are reactions or possibly responses, not initiatives. Q&A sites flourish because everyone knows how to ask a question, and many feel empowered to answer it, if it’s specific enough. Little tiny steps, not intellectual leaps or risks.

I have a controversial belief about this: I don’t think the problem has much to do with the innate ability to initiate. I think it has to do with believing that it’s possible and acceptable for you to do it. We’ve only had these doors open wide for a decade or so, and most people have been brainwashed into believing that their job is to copyedit the world, not to design it.

There’s a huge shortage… a shortage of people who will say go.

Today we’re shipping my new book Poke the Box. Writing a book isn’t that difficult for me (I’ve done it before), and it would have been easy to keep publishing books the traditional way, the way it’s supposed to be done. Instead, I took the opportunity to start a new publishing company, to reinvent a lot of what we expect when we think of when we consider publishing a book. I took my own advice.

I hope you’ll check it out.

Go!