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Practical Usability: Why Most Websites Frustrate Their Users and How to Make Your Site Enjoyable

November 5, 2014 by Matt Perman

This is my message from the Biola Digital Ministry Conference 2012.

First I discuss why usability matters (giving both the practical case and the biblical case, which is very interesting). Then I go into the nuts and bolts of how to make your website usable, focusing especially on how to create good information architecture (the key to usability).

And here are my slides for the message (which you can use to follow along on the message, or just click through all on their own):

Filed Under: Usability

The Meaning of Usability for Ministry Websites – Why It Matters and How to Do It

November 4, 2014 by Matt Perman

Note: Building on Matt Heerema’s post on the importance of usability for good websites, I’m posting this document, which was originally created to outline the usability strategy my team and I developed at Desiring God. My aim was essentially to give a clinic on the most important aspects of usability and information architecture in about 8 pages. I believe I wrote this in 2009.

Though it applies these principles specifically to DG, the broader principles that are applicable to any website should remain clear. Hopefully seeing their specific application to the DG website will help reinforce and illustrate them.

It would be great if every ministry began to make usability and good information architecture a top priority — and therefore learned the principles to effectively implement these priorities. It would make an absolutely huge difference. 

For more on usability and how I see it as not only central to website effectiveness, but also grounded in the Christian command to love our neighbor, see my messages from the Biola Digital Ministry Conference How the Gospel Should Shape Your Web Strategy and Practical Usability.

 

History of the Site Development

At the very start, we identified that usability would be our governing principle in the site redesign. The goal of the site redesign was: “To redesign the Desiring God website in accord with sound principles of usability and design.”

So we researched in detail what made for good usability. This involved not only studying the best books on the subject, but also user testing on our current site to determine what worked and what didn’t, and user testing on some other sites.

It also involved detailed analysis of the best sites out there (almost all of which were secular). We analyzed in detail how sites like Amazon and others organized their content and created an optimal user experience.

Last of all, we researched the principles of sound classification and categorization. This is because the site not only required that we create a good macro organizational structure, but also required the effective grouping of 2,000 plus resources into several different types of categories, including resource type, topic, and more. We wanted to know the principles of how to effectively categorize things so that we weren’t just making decisions on the basis of what we thought would be right. We wanted to know what we were doing.

To synthesize all of this information, we created several documents: “Usability & Design Principles for Desiring God,” “Usability, Our Basic Philosophy of Web Design,” “DesiringGod.org Classification Principles,” “DesiringGod.org Category Schemes,” and “The Vision for Our Website.”

 

The Importance of Usability

Its Priority

As mentioned above, usability is the central principle of our site design and presentation. This means that:

  1. We prioritize it above looks.
  2. We prioritize it above cool functionality.

We want a good graphic look for the site, but when we have to make a call between what looks better and what is more usable, usability wins. Likewise, we don’t have a problem with cool functionality, but if it creates an interesting experience at the cost of making the site harder to use, we are not interested.

Tie to Mission

The centrality of usability to the site flows from our mission. Our mission is to spread. But a hard to use site creates friction, which thus reduces spreading. An easy-to-use site reduces friction, thus serving the cause of spreading.

Good Usability Makes Everything Seem Better

Good usability makes everything about a site more effective. “Making pages self-evident is like having good lighting in a store: It just makes everything seem better. Using a site that doesn’t make us think about unimportant things feels effortless, whereas puzzling over things that don’t matter to us tends to sap our energy and enthusiasm—and time” (Krug, 19).

The importance of usability will be discussed in more detail below, when we discuss the need to be content-centered behind being user-centered.

[Read more…]

Filed Under: Usability

Why Most Websites Are Hard to Use — And What to Do About It

November 4, 2014 by Matt Perman

This is an excellent post at Challies.com by my friend Matt Heerema.

Most websites are hard to use because the designers paid insufficient attention to information architecture. Information architecture has to do with how the site is structured and organized.

So, how do you fix this? By giving usability the priority it deserves and learning principles of sound information architecture.

You can do this by reading a book like Steve Krug’s Don’t Make Me Think — still the best book out there on web usability.

Or, if you are engaged in a web redesign or soon to start one, I would highly suggest contacting Matt and his company, Mere Agency, to see what they might be able to do for you.

You would find it to be well worth your time and investment. The impact of good usability is huge. When we first redesigned the Desiring God website on the basis of sound usability principles back in 2006, within four months page views increased 356%, audio listens increased 359%, and visits increased 99%.

Matt’s company understands and specializes in those same information architecture principles that we developed at Desiring God. In fact, before starting his current company, Matt came and worked with us at Desiring God and led subsequent redesigns of the site. If you work with Matt, you will be putting your website in great hands.

Filed Under: Usability

What Does it Mean to Follow Christ in the Workplace?

October 22, 2014 by Matt Perman

That’s the subject of my post at The Gospel Project yesterday, Work and the Kingdom of God. I talk about avoiding the two errors of compartmentalization and spiritual weirdness, and how the biblical path is love at work (and what that means).

Filed Under: Work

Getting Accountability Right

October 21, 2014 by Matt Perman

Sometimes, I hear people reason like this. They say “the NT teaches that we are prone to self-deception. Therefore we need to be accountable to others and especially the leadership of the church.”

This sounds good at first. However, all 6,000 years of recorded history — as well as the Scriptures themselves — reveal something very incomplete about that thinking.

I’m not against accountability. But something is being left out, and it is this: the most important form of accountability is the accountability of leaders to those they are leading.

In other words, this new movement in the church seems to be placing the emphasis on followers “submitting.” But the lesson of human history and the Scriptures is that the first and greatest priority is for the leaders to submit to the followers by seeing themselves as servants who are accountable to them.

We see this in world history, where we learn that power has a tendency to corrupt people — and therefore must be limited and kept accountable. For example, the basic premises behind the structure of the United States, learning from what went before in the over-reaching governments of history, is that even more important than getting the right people into power (as important as that is) is having  mechanisms of accountability for those in power, regardless of who they are.

The reason is that even good people are often corrupted when they get into power. The temptation to please others and fall into group-think are great. Hence, the integrity of formal authority needs to be based not only in the character of the individuals, but also a system of checks and balances that checks and limits the authority.

This is also true in the church, and is seen in the Scriptures. The chief opponents to the prophets (in the OT) and Jesus and the apostles in (in the NT) were not the people, but the leaders. Further, God holds people accountable for whether they go along with over-reaching leadership or stand up to it. For example, in Jeremiah 24:10-11 we read: “Many shepherds have destroyed my vineyard; they have trampled down my portion; they have made my pleasant portion a desolate wilderness. They have made it a desolation; desolate, it mourns to me. The whole land is made desolate, but no man lays it to heart.” Note that it is the shepherds — the leaders — in this passage who destroyed God’s flock, and God laments the fact that no one (that is, not even the non-leaders) lay it to heart and thus do something about it.

Likewise, in Isaiah 3:12, God says “O my people, your guides mislead you.” He then continues “the Lord will enter into judgment with the elders and princes of his people” (Isaiah 3:14). In the NT, we see leadership often using their authority to oppose the doing of good. The Pharisees, for example, claimed it was contrary to proper rules for the disciples to pick grain on the Sabbath (Matthew 12:1-8) and for Jesus to heal a man on the Sabbath (Matthew 12:9-14). And, of course, they ultimately used their authority to crucify Jesus.

The notion of “submit to those in authority” can easily be a recipe for overlooking these important realities of how authority is often abused, and how we therefore always have a responsibility to use our critical judgment to “examine all things” (1 Thessalonians 5:21), including the use of authority.

It is certainly important for individuals to keep themselves accountable as part of a good circle of Christian fellowship. But let’s not forget that leadership also needs to keep itself accountable. Let’s make sure we don’t fall into a one-way notion where we forget that accountability equally (in fact, more fully) applies to leadership. To view the accountability of individuals to leadership as the key solution to individual self-deception is simply to set ourselves up to repeat the mistakes of the middle ages and corrupt governments, by handing over more authority to leadership than it is designed by God to have.

Let me be clear that I am not against authority, and submission to authority. Rather, I am saying two things. First, true submission to authority recognizes that authority itself needs to acknowledge its accountability. It needs to acknowledge this not just in the sense that it will be accountable to Christ at the last judgment, which can be easily abused, but in the sense that they are also accountable here and now to the people they lead. This creates an accountability loop that affirms the dignity and equality of the followers and tends to check corruption.

Second, I am saying that authority is best exercised when it recognizes its limits. In the church, the limits pertain chiefly to primary doctrines — not secondary doctrines. That is, it is not over-reaching to seek to hold someone accountable for rejecting a primary doctrine of the faith, such as the Trinity or justification by faith alone. But when authority seeks to “keep people accountable” in relation to secondary issues, they very often by definition step outside of the realm of their legitimate authority and wreak havoc. This brings people into bondage and hinders the advance of the gospel and the joy people are to have in their salvation.

Further, the entire notion of “being submissive” can sometimes end up being understood in a way that diminishes the competence and freedom of the individual before God — which are important truths that we especially learned from the Reformation.

Leaders are not somehow better or more important to God than those they lead. The people they are leading are incredibly competent and amazing in their own right. Leadership that does not acknowledge this at its very heart and does not lead in such a way that centers on affirming and building up the dignity and competence of the individual is not true biblical leadership.

The proper use of authority is a beautiful thing. A truly wonderful, beautiful thing. Common grace and the Scriptures teach us that the chief and proper use of authority is to defend people’s freedom. That’s how Jesus used it (Matthew 12:1-21; Galatians 5:1) and how Paul used it (Galatians 2:4-5; 5:13). Let’s get back to emphasizing this important truth.

Filed Under: 3 - Leadership

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What’s Best Next exists to help you achieve greater impact with your time and energy — and in a gospel-centered way.

We help you do work that changes the world. We believe this is possible when you reflect the gospel in your work. So here you’ll find resources and training to help you lead, create, and get things done. To do work that matters, and do it better — for the glory of God and flourishing of society.

We call it gospel-driven productivity, and it’s the path to finding the deepest possible meaning in your work and the path to greatest effectiveness.

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About Matt Perman

Matt Perman started What’s Best Next in 2008 as a blog on God-centered productivity. It has now become an organization dedicated to helping you do work that matters.

Matt is the author of What’s Best Next: How the Gospel Transforms the Way You Get Things Done and a frequent speaker on leadership and productivity from a gospel-driven perspective. He has led the website teams at Desiring God and Made to Flourish, and is now director of career development at The King’s College NYC. He lives in Manhattan.

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