Most websites are hard to use because the designers paid insufficient attention to information architecture. Information architecture has to do with how the site is structured and organized.
So, how do you fix this? By giving usability the priority it deserves and learning principles of sound information architecture.
You can do this by reading a book like Steve Krug’s Don’t Make Me Think — still the best book out there on web usability.
Or, if you are engaged in a web redesign or soon to start one, I would highly suggest contacting Matt and his company, Mere Agency, to see what they might be able to do for you.
You would find it to be well worth your time and investment. The impact of good usability is huge. When we first redesigned the Desiring God website on the basis of sound usability principles back in 2006, within four months page views increased 356%, audio listens increased 359%, and visits increased 99%.
Matt’s company understands and specializes in those same information architecture principles that we developed at Desiring God. In fact, before starting his current company, Matt came and worked with us at Desiring God and led subsequent redesigns of the site. If you work with Matt, you will be putting your website in great hands.