Godin’s post today is why write a book. The reason to write a book can be different from the reason to publish a book. He talks about both, since his new book Linchpin: Are You Indispensable? releases today.
Fast Company on the Latest Apple Tablet Rumors
A good update. This is especially interesting:
According to insiders who’ve spoken to TechCrunch, addition to being very “excited” by the rumored new device, Steve Jobs himself has said “this will be the most important thing I’ve ever done.” Apple execs are also reportedly telling friends that Steve is about as excited as they’ve ever seen him.
Linchpin: Seth Godin's New Book Releases Today
Seth Godin’s new book, Linchpin: Are You Indispensable?, is now out. And here are some reader reviews.
Understand the Fundamentals
From Good to Great:
The biggest problems facing organizations today stem not from a dearth of new management ideas (we’re inundated with them), but primarily from a lack of understanding the basic fundamentals and, most problematic, a failure to consistently apply those fundamentals.
I'm Putting This in My Tickler File
Tom Peters, in Re-Imagine!: Business Excellence in a Disruptive Age:
To my 30-year-old readers: I hereby wager that when you’re my age, Wal-mart and Dell will be either dead or irrelevant.
I’m not positive on that — I think they can last. But that doesn’t mean they will. Will be interesting to see.
(Tom Peters, by the way, was I think around 60 when he wrote this. So I’m putting this in my tickler file for about 2036.)
Why People Work
From Studs Terkel’s 1972 book Working:
Work is about daily meaning as well as daily bread. For recognition as well as cash; for astonishment rather than torpor; in short, for a sort of life rather than a Monday through Friday sort of dying. We have a right to ask of work that it include meaning, recognition, astonishment, and life.
That last line is worth repeating:
We have a right to ask of work that it include meaning, recognition, astonishment, and life.
Phrases to Beware Of
- “Our consultant told us it was the next big thing.”
- “Our accountant made us do it to save money.”
- “Our lawyers said we had to or else we could get sued.”
- “We don’t need to reinvent the wheel on this one.”
- “IT says it would be a big mistake to do it that way.”
- “We tried that once; it doesn’t work in this kind of organization.”
It’s not that there can never be anything relevant in these statements. But very often they are used as substitutes for hard thinking — to justify taking the easy way out, and thus prematurely killing many paths of high potential.
What the Vikings-Saints Game Shows Us About Systems and Mindsets
You can learn a lot from football. Here are two examples from the recently finished Vikings-Saints game of things that appeared random (and cost the game), but were not. One of these things teaches us about systems, and the other teaches us about mindsets.
Systems
The Vikings fumbled something like 5 times in this game. It’s easy to look at fumbles as mishaps — something that the team does to itself. And this is sometimes the case. But often fumbles are caused. That was the case with many of the Vikings fumbles tonight. They weren’t accidents, but were the result of the Saints knocking the ball loose.
The Saints weren’t doing this because it happened to occur to them now and then. It was an intentional strategy on their part. They intentionally, consistently, and aggressively went after the football to try to cause fumbles and take it away. Which points to a system–an intentional and ongoing set of behaviors designed to accomplish a goal.
Every team tries to create take-aways. But the Saints were especially good at it tonight. Consequently, it was interesting to hear the announcers mention before the game that the Saints’ defensive coordinator has a very specific guiding philosophy: turn the game into a street fight.
He doesn’t mean that in a bad sense, in the sense of engaging in unfair play. Rather, the meaning is to be aggressive and play a very physical game. Part of this seems to be placing high emphasis in creating turnovers.
From what I can gather from a distance, then, it appears to me that we have evidence here of a really good system. First, the defensive coordinator has a guiding philosophy–which is always an advantage because it gives focus and clarity to direct action toward what is most important. Second, he fleshes this philosophy out in specific behaviors (such as: continually try to knock the ball out). Third, it seems likely that he continually emphasizes and reinforces his philosophy to the defense–for, if he didn’t, it’s likely that it would not be on their radar to that extent.
Here’s the upshot: things that appeared random and spontaneous (in this case, fumbles) were actually the result of a well-conceived, well-implemented system. The specific fumbles that occurred were not (and could not have been) planned; but the fact that they happened was rather the outcome of a well executed strategy (and some failure on the Vikings to anticipate the Saints’ level of focus on creating fumbles), without which they likely wouldn’t have happened at all.
Mindsets
When Favre threw the interception on the Vikings’ final drive, the interception was not a random throw. It was not a bolt out of the blue. Certainly Favre didn’t intend to throw an interception, but the two actions that he took which led to the interception came right out of his standard pattern of play–his mindsets.
First, before throwing it came about that there was about 10 yards of open field in front of him. He could have kept running and got that ten yards, and seemed to contemplate doing so (which would have set the Vikings up well for the field goal). But instead, he threw the ball. Why?
I would argue that it was because of an ingrained mindset. He didn’t make a 50-50 decision in the moment, evaluating the options completely afresh. He passed because he appears to have a mindset which strongly inclines him to passing in those situations over running.
I’m inferring this because that’s the pattern he’s exhibited all year. One time he was even 4 yards past the line of scrimmage when he passed the ball, which doesn’t make sense without a strongly ingrained tendency to pass even when there is clear room to pick up decent yards by running.
There is nothing wrong with this preference. He probably developed it because he is so good at passing. It makes sense, and part of what makes someone an expert is precisely that they have developed patterns such as this.
So Favre’s choice to pass rather than just keep running with the ball was not random, and not something that came out of the blue in the moment, with no background.
Second, this particular pass was thrown across the field. As the announcers said afterward, this breaks the cardinal rule of passing. You never throw the ball across the field. However, I’ve seen Favre do this before. It looks like he doesn’t necessarily accept that rule fully. He probably agrees with it and typically acts in accord with it, but in certain situations has a tendency to throw across the field anyway. So this throw across the field was not random, either.
Both of the choices Favre made, consequently, appear to have had their roots in mindsets that were developed over an entire career of almost 20 years. This means that the outcome of the game (to the extent that these decisions affected it — and they weren’t the only thing that could have gone better) was not simply decided in the moment. It was the outcome a pre-existing framework of thought — some of which was probably developed intentionally, and some of which probably developed naturally through experience.
The point is this: Things that appear to have been decided spontaneously are often actually stemming from pre-existing systems and mindsets that have been a long time in the making. This, of course, is why teams practice.
What it shows us is that, in our lives and organizations, we should be intentional to put in place systems and mindsets that will make it easier and more likely for people to make the most effective choices.
Favre did a fantastic job all season and in this game. His final pass was not a failure; it simply shows that none of us are perfect. No systems or mindsets that we create or encourage ever will be. But we should be cognizant to the role that systems and mindsets play, and seek to make sure they are working for the organization as much as we possibly can.
What is Budgeting For?
From Good to Great:
Most answer that budgeting exists to decide how much to apportion to each activity, or to manage costs, or both. From a good to great perspective, both of these answers are wrong. In a good-to-great transformation, budgeting is a discipline to decide which arenas should be fully funded and which should not be funded at all.
In other words, the budget process is not about figuring out how much each activity gets, but about determining which activities best support the hedgehog concept and should be fully strengthened and which should be eliminated entirely.
What Do You Think of This?
What do you think of this statement — do you agree or disagree?
“One should always set the objective twice as high as one hopes to accomplish because one will always fall 50 percent short.”
