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You are here: Home / Archives for 1 - Productivity / d Productivity Systems (Architect) / Goals

Productivity Tip: Remember the Intangibles (and go to conferences)

December 8, 2015 by Matt Perman

Remember the Intangibles

The tendency to focus only on immediate, directly measurable results is a common productivity fallacy for individuals and organizations.

Way back in 1982 Tom Peters and Robert Waterman termed this “the numerative bias,” and gave example after example of how a narrow concern for numbers leads managers and leaders to overlook the things that really make their products and services shine—and thus leads them to do things to “cut costs” and increase the bottom line that actually end up undermining their results in the long-term. 

This is the great irony: defining productivity mainly in terms of immediate measurable results actually undermines the measurable results in the long-run.

The time and energy and resources you invest in the intangibles is not lost; it is not a “cost of doing business.” It’s an investment that pays substantial returns in the long run. It’s just that you can’t always draw a direct and immediate line to the results. But the results are there, and the connection is there, just as the farmer who sows a crop in the spring sees results—not immediately, but in the fall, when it’s time to harvest.

We too need to have this longterm view when it comes to our effectiveness and productivity, both as individuals and as organizations.

Attending Conferences

One example here for the knowledge worker is attending conferences or industry events. I believe that all knowledge workers should go to every conference they can because these are prime opportunities to connect with people, benefit from excellent teachers, and share ideas—essential to knowledge work. But many think that going to a conference is a luxury or bonus, something to do only if you can get your other, “real” work done.

But nothing could be further from the truth. Going to conferences is a key part of the work of any leader and manager. It is one of the many intangibles at the heart of knowledge work in our day.

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Adapted from What’s Best Next: How the Gospel Transforms the Way You Get Things Done. See also Tom Peters and Robert Waterman’s In Search of Excellence, especially chapter 6, “Close to the Customer,” where they note that high performing companies are “mainly oriented toward the value, rather than the cost, side of the profitability equation,” and chapter 2, “The Rational Model.” See also my article, Against Over-professionalism in Management: Managing for the Human Side

Filed Under: a Leadership Style, a Management Style, Goals

Seven Principles for Setting Goals that Work

March 14, 2014 by Matt Perman

My guest post today at Michael Hyatt’s blog.

Stephen Covey would often talk about people climbing the ladder so fast that they would get to the top, only to discover that their ladder was leaning against the wrong wall.

So how do we set goals that actually take us to a place we want to be? I give seven principles. The first is that a good goal always starts by asking not “what do I want to do,” but “what needs to be done?” That’s the question that orients you toward contribution and service, which is the core principle for being effective in any area.

Read the whole thing.

Filed Under: Goals

Enjoying the Growing: Addressing a Problem with Setting Goals

July 21, 2011 by Matt Perman

This is a guest post by Loren Pinilis. Loren blogs on time stewardship at Life of a Steward.

One of the foundations of effectiveness is goals: setting them, reviewing them, and acting on them. This is Productivity 101.

But there’s a common problem with goals. They keep us so focused on our desired outcomes that the present passes us by. We move from milestone to milestone, waking up one day to realize that our lives have been joyless pursuits of what’s always over the horizon.

To be sure, Christians should live with an eternal perspective. Yet we glorify God by our attitudes in the present. “God is most glorified in us when we are most satisfied in him,” goes the famous John Piper quote. That joy and satisfaction don’t happen when our days are consumed with chasing the carrot on the end of a stick.

How can we combine present satisfaction in God with ambitiously setting goals for our future?

There are a multitude of answers, such as the motivating drive we feel when we truly grasp his grace. But I want to mention one powerful and often overlooked way: finding joy in the act of growing.

God uses the journey for his purposes, not just the destination. This means that we’re not to be satisfied only when our outcomes have been reached. We are to take pleasure in the process of striving for our vision.

To use the popular example of a fitness goal: We don’t just visualize our desired weight loss. We go beyond simply congratulating ourselves when we step on the scale and see how far we’ve come. Instead, we take it a level further and actually enjoy the process of dieting and exercising.

The first-time author can appreciate the frustration felt as they pound out that manuscript. A novice teacher can find joy in the awkward experience of losing a class’s interest. Leaders can rejoice in being challenged as their team struggles to deal with unplanned difficulties.

We may have lofty ambitions to reach radical heights, yet his providence has placed us where we are for a reason. We don’t want our focus on the future to turn into a subtle rebellion or a questioning of God’s wisdom.

The process of working towards our goals can be a tool that God uses to mold us into the image of Christ. We may want to lose weight; he wants to teach us patience. We may want to expand our ministry; he wants to show us our selfish pride.

His loving hands are guiding us – even testing and trying us — this whole time. Even though we’d like to “arrive,” what a joy it is to have the father leading us.

With our sovereign God in control, we can give thanks for — and find joy in — the growing as much as the growth.

Filed Under: Goals

Those Who Set Goals Accomplish More. And: Be Careful to Have the Right Goals

December 16, 2010 by Matt Perman

Stephen Covey notes that:

In the field of personal development, one of the few things that can be empirically validated is that individuals and organizations that set goals accomplish more. The reality is that people who know how to set and achieve goals generally accomplish what they set out to do.

That’s interesting.

But, don’t take it as a whole-sale endorsement on setting goals. Covey goes on to note the weaknesses of this approach:

There are countless people who use the Goal Approach to climb the ladder of success — only to discover it’s been leaning against the wrong wall.

They set goals and focus powerful effort to achieve them. But when they get what they wanted, they find it doesn’t bring the results they expected. Life seems empty, anticlimatctic. “Is that all there is?”

When goals are not based on principles and primary needs, the focused drive and single-mindedness that makes achievement possible can blind people to imbalance in their lives. They may have their six- or seven-figure income, but they’re living with the deep pain of multiple divorces and children who won’t even talk to them. They may have a glamorous public image, but an empty private life. They have the plaudits of the world, but no rich, satisfying relationships, no deep inner sense of integrity.

It is important to have goals. But there is also a danger in having goals. What’s the solution?

One part of the solution is to have the right goals. Another part of the solution is to not let your life be _entirely_ directed by goals.

You see a good example of this in the life of the apostle Paul. He had an overarching goal — a mission — that was right. Here’s one statement of it (there are others as well):

Indeed, I count everything as loss because of the surpassing worth of knowing Christ Jesus my Lord. For his sake I have suffered the loss of all things and count them as rubbish, in order that I may gain Christ and be found in him, not having a righteousness of my own that comes from the law, but that which comes through faith in Christ, the righteousness from God that depends on faith — that I may know him and the power of his resurrection, and may share his sufferings, becoming like him in his death, that by any means possible I may attain the resurrection from the dead. (Philippians 3:8-11).

Forgetting what lies behind and straining forward to what lies ahead, I press on toward the goal for the prize of the upward call of God in Christ Jesus. (Philippians 3:13-14).

Paul’s overarching mission here is an example of a goal, an ultimate goal, that should cover our entire lives and for which we should sacrifice greatly for. And he commends the same goal to each of us: “Let those of us who are mature think this way” (v. 15).

Paul also had some lower-altitude goals that aligned with this. For example, he really desired to visit the church in Rome:

“. . . without ceasing I mention you always in my prayers, asking that somehow by God’s will I may now at last succeed in coming to you.” (Romans 1:9-10)

But this was not an all-defining goal, because other things took precedence and prevented him from coming (see Romans 15:18-24–very interesting: what kept him from coming was another goal). Paul had other goals like this as well — things he really wanted to do, but which he sought to do in an integrated way with all the other callings that God had placed before him.

What we see in Paul is a good example of goals working in the right way. He had the right overall goal, or aim, in life. He pursued that goal at all costs — and, because it was the right goal that God would have for him (and us), that did not result in unloving, unbibiblically unbalanced (note: the term “unbiblical” is a critical nuance there) life.

Then, underneath that, he had many lower-altitude goals that aligned with it, and which he pursued with great diligence, but which he didn’t pursue at all costs and without the wider awareness of other things, apart from those goals, that God might want to do in his life.

Filed Under: Goals

What Do You Think of This?

January 22, 2010 by Matt Perman

What do you think of this statement — do you agree or disagree?

“One should always set the objective twice as high as one hopes to accomplish because one will always fall 50 percent short.”

Filed Under: Goals

Memorize Your Goals

April 9, 2009 by Matt Perman

Here is an off the cuff thought that I think may be fairly promising.

When it comes to productivity, there are several levels going on. In GTD they are called “horizons of focus.” They are:

  1. Mission
  2. Goals
  3. Roles
  4. Projects
  5. Actions

I know a lot of people have a hard enough time just keeping a current project list, and that’s OK. For those that have attained to the level of setting specific goals and writing them down, my suggestion is this: memorize them.

In other words, David Allen’s counsel to have everything “outside your mind” so that your mind doesn’t have to use up its RAM to remember what it has to do does not apply to the higher levels. It is a great principle for the level of projects and actions. But since the higher levels are more big picture by definition, there is not as much to have to remember up there.

In fact, if you want the higher levels (your goals and mission) to govern your choice of projects and actions — which you should — then really there is almost no choice other than to have your goals down cold. It is important to write them down, but if you are actually going to be using them and guiding your actions by them, they have to be in your head as well.

This is possible because you shouldn’t have very many goals. Or, better, each quarter you should identify the most important 3-5 goals for you that quarter. You might have many more longer-term goals. But these quarterly goals need to be kept very few, because otherwise you will not be able to focus on them.

Since they are few, they can be memorized. And since they can be memorized, you can actually be acting on them. If you don’t memorize them, you’ll have the cumbersome step of always having to look back at them whenever you are deciding which projects and actions to focus on. Either that, or you’ll just ignore them.

Just some thoughts. I know that this post actually raises whole fields of issues, such as how to do goals, where to keep them, how to organize them, the nature of long-term goals versus shorter-term goals, and so forth. Thus, I run the risk here of getting a bit out of order, and discussing particulars before having given the larger framework. But, for those who utilize the 30k foot horizon of goals, this is an idea that might be worth considering.

Filed Under: Goals

Do Goals Get in the Way?

January 8, 2009 by Matt Perman

Yes, that’s the point.

They get in the way of less important courses of action.

This does reduce flexibility — the flexibility to do what is not worth your time. But you should not set or implement your goals in a way that blinds you to genuine, spontaneous opportunity.

There’s the rub.

Seth Godin had two good posts recently that relate to both sides:

The Thing About Goals

Having goals is a pain in the neck.

If you don’t have a goal (a corporate goal, a market share goal, a personal career goal, an athletic goal…) then you can just do your best. You can take what comes. You can reprioritize on a regular basis. If you don’t have a goal, you never have to worry about missing it. If you don’t have a goal you don’t need nearly as many excuses, either.

Not having a goal lets you make a ruckus, or have more fun, or spend time doing what matters right now, which is, after all, the moment in which you are living.

The thing about goals is that living without them is a lot more fun, in the short run.

It seems to me, though, that the people who get things done, who lead, who grow and who make an impact… those people have goals.

Willing to Be Lucky

I just heard Kurt Andersen quote E.B. White with this glorious phrase.

How willing is your organization to be lucky? What about you in your career and your marketing efforts? Or in the people you meet or the places you go or the movies you see or the books you read?

My closest friends each were found as a result of chance encounters and luck. So were my biggest ideas and some of my most successful ventures.

It’s very easy to plot a course for today that minimizes the chance of disappointment or bad outcomes or lousy luck.

I wonder if you could plot a different course, one that created opportunities for good luck?

Filed Under: 4 - Management, Goals

About

What’s Best Next exists to help you achieve greater impact with your time and energy — and in a gospel-centered way.

We help you do work that changes the world. We believe this is possible when you reflect the gospel in your work. So here you’ll find resources and training to help you lead, create, and get things done. To do work that matters, and do it better — for the glory of God and flourishing of society.

We call it gospel-driven productivity, and it’s the path to finding the deepest possible meaning in your work and the path to greatest effectiveness.

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About Matt Perman

Matt Perman started What’s Best Next in 2008 as a blog on God-centered productivity. It has now become an organization dedicated to helping you do work that matters.

Matt is the author of What’s Best Next: How the Gospel Transforms the Way You Get Things Done and a frequent speaker on leadership and productivity from a gospel-driven perspective. He has led the website teams at Desiring God and Made to Flourish, and is now director of career development at The King’s College NYC. He lives in Manhattan.

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