This is an excellent, insightful, enjoyable, and easy to follow slideshare from Gary Vaynerchuk.
Here are a few key points I took down:
Most marketers simply treat social media as a distribution channel—as another form of mass marketing. Big mistake! You lose all the benefits.
This forgets that what’s unique about social platforms is that they are a two-way conversation, not one-way. That’s what distinguishes them from mass marketing.
Social media is like a cocktail party. And a good cocktail party doesn’t come from talking about yourself the whole time (that’s one-way marketing), but from talking about others and interacting.
You bring value by engaging with users. That means replying to them—not just shooting stuff out there.
The trick is to learn the uniqueness of each platform and tell your story in a way that syncs with why and how people use that platform.
“Those who don’t learn how to tell their stories on today’s platforms are the ones who will go out of business.”
This has taken down some very smart, rich, and well-supported companies (for ex: Blackberry; AOL).