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You are here: Home / 9 Other Resource Types / Conference Blogging / Catalyst 2013 / The Often Overlooked Tie Between Leadership and Good Usability

The Often Overlooked Tie Between Leadership and Good Usability

October 2, 2013 by Matt Perman

This is part of the series Catalyst 2013.

I’m a huge fan of good usability. Whenever I work on a website or consult on web strategy, the core principle I advocate for is making the site as easy to use as possible. Further, this should be our mindset not only with websites, but with everything. For at the end of the day, it’s hard for your product or service or experience to help people if they find it confusing.

Creating good usability is actually a leadership task, because the essence of what leaders do is create clarity. Good usability makes things clear for people, and therefore is actually a form of good leadership.

That’s why the minute I walked in to the arena here today at Catalyst, I felt right at home. Everywhere around the arena they have people like the guy below holding up signs that say “need help?” If you need to figure out where to go, or where you can find a can of Diet Coke, or where to register, there’s no guessing. Just ask one of these people.

That is awesome. You can’t get any more clear than that. And, best of all, this is a model of good leadership right where you would expect it — at a leadership conference. Leaders make things clear. And here at Catalyst, what this shows me is that that task of leadership is evident not just in the speakers and teaching, as important as that is, but right down to the details of finding your way around.

Love it. That’s an example to learn from.

 

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Filed Under: Catalyst 2013

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What’s Best Next exists to help you achieve greater impact with your time and energy — and in a gospel-centered way.

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About Matt Perman

Matt Perman started What’s Best Next in 2008 as a blog on God-centered productivity. It has now become an organization dedicated to helping you do work that matters.

Matt is the author of What’s Best Next: How the Gospel Transforms the Way You Get Things Done and a frequent speaker on leadership and productivity from a gospel-driven perspective. He has led the website teams at Desiring God and Made to Flourish, and is now director of career development at The King’s College NYC. He lives in Manhattan.

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