A helpful chapter on speed leading in the book Taking Control of Your Time points out that leading in the midst of highly ambiguous environments requires a different approach than we typically think.
The typical approach for setting direction is geared for relatively known territory. It goes like this:
- Observe
- Orient
- Decide
- Act
This is basically a “ready, aim, fire” approach.
But in unfamiliar and ambiguous territory, a “fire, ready, aim” approach is usually more effective. Here are the steps:
- Act
- Learn
- Adapt
The essence of this approach is that, since the environment is ambiguous, you don’t have a map and can’t even see very far ahead. Hence, you have to move forward by trial and experimentation — similar to the scientific method. As the article says, “speed leaders experiment in order to advance knowledge.”
Many of our problems in leadership come from trying to use an approach for known territory in the midst of unknown territory.