Brad Lomenick’s latest book H3 Leadership: Be Humble. Stay Hungry. Always Hustle just released at the end of last month.

I highly recommend anything Brad writes. His experience leading Catalyst and working with some of the greatest thought leaders of the day give him a unique angle and depth of insight.

In this book Brad identifies what he describes as the 20 key habits that great leader shave in common, all built within the foundational elements of H3- Humble, Hungry, and Hustle.

Here are a few Q&A’s on the book.

Can you give us a quick overview of the book?

H3 Leadership is an application driven, practical leadership playbook that provides a proven process and much needed guidance on how to not only run, but finish well in the leadership race. Readers of this highly practical book will find it chock-full of easy-to-incorporate tips for catalytic leadership and ready to install strategies for living out the transformational habits of a leader.

Breaking down the “what” and “how daily leadership habits and routines that will awaken and transform the way you lead, H3 Leadership is a strategic guide and roadmap that uncovers and clearly defines the 20 key habits that will build your core leadership framework and establish a clear path to long-term sustainable influence. These 20 key Habits are not grand gestures of power, but simple practices that can easily be implemented into everyday life. 20 Key habits all great leaders have in common and essential to all effective leaders.

Based on over a decade of work with Catalyst and the gathered insights of some of America’s most respected leaders from wide ranging fields, H3 Leadership offers 20 key leadership habits that will teach and train you to be a better, stronger and ultimately a more effective leader. A “how to put your leadership into practice” book focused on the habits a leader must form to lead now, and lead well.

True leadership can be complex. I’m trying to keep it simple with the three transformational habits of leadership: be humble, stay hungry, always hustle. These powerful words describe the leader who is willing to work hard, get it done, and make sure it’s not about him or her; the leader who knows that influence is about developing the right habits for success.

Nearly half the actions leaders take every day aren’t choices—they’re habits. That’s why great leaders are intentional about what habits they develop and why. My goal is to show the path to long-term sustainable influence through these three key leadership building blocks.

Leadership is hard work, so leadership must be habitual work.

How is this book different than your first book, The Catalyst Leader?

My first book, The Catalyst Leader, was a big picture, destination book providing essentials for leadership for the next 30 years. A foundation book you might say. If you think of it in terms of an organization, The Catalyst Leader was the corporate and staff handbook.

H3 Leadership is more of a playbook of discipline that will help get you to the finish line. A practical application, daily practice, process, routine and “on the journey” book that can and should immediately transform the way you lead. What leadership looks like on a day-to-day basis. The organization playbook, daily map and gameplan focused on daily practice and discipline that will make your leadership come alive.

The Catalyst Leader provided the key essentials and H3 Leadership provides the key habits. Essentials are what you become, and habits are how you become the leader you desire to be.

H3 describes the “ready” leadership position. I played basketball growing up, and I remember many coaches talking about the ready position in basketball. The posture from which you can dribble, pass, or shoot. I believe that H3 Leadership describes the ready leadership position — the triple threat posture of a properly prepared leader:

• Humble is internal leadership. Hearts.
• Hungry is external leadership. Head.
• Hustle is expression and extension leadership. Hands.

The phrase “humble, hungry, hustle” is my life and leadership mantra. If he had to describe his leadership style in 3 words, these would be it. So much of what I have worked for and want to see in the next generation is a combination of these three transformational habits. Humble, hungry and hustle describes the leader who realizes it’s not about them, is willing to work hard, and ultimately get it done. H3 Leaders know that influence is about developing the right habits for success.

H3 is practical. In the trenches, a bit chaotic, organic and dirty handed leadership. The dirt under your fingernails kind of leadership learned from digging the ditch, focused on the discipline, process, practice and journey of becoming a better leader. The everyday habits, not necessarily the sexy sizzle. The broccoli and vegetables, not necessarily the steak. Not always pretty but hopefully constantly practical. I’ve tried to be practical at every level. Combining experience and wisdom and practical from the trenches. From my story and the story of others. Put your hardhat on and let’s get to work!

You’re very open and honest about how you’ve led, especially Catalyst? Why did you decide to include so much about, frankly, what you feel like you did wrong?

It was important to me to shoot really straight in this book. The very nature of this book required a bit more transparency. But I would also say that I believe the leaders who will have the most influence and impact are the ones who are willing to be vulnerable and talk openly about their struggles and failures.

And that’s a hard thing for a lot of leaders to do. Many times, when we get to a point where other people are listening to us, and we’ve got something to manage––something to lose––we sort of go into the default mode of “Okay, make sure everything looks perfect.”

Today, people crave authenticity. This need has even influenced the way we shop and purchase our products from organizations. Today, customers buy from those we feel are trustworthy. Equally, we want to invest in people and companies that we can trust, not necessarily because they’re well known or largest or leaders in their industry.

Really, the first couple of chapters of the book are about defining and setting this foundation of “Man, you’ve got to be willing to be real with people around you if you want them to follow you.”

So often, leadership, especially self-help leadership and personal growth literature, can feel very pie in the sky––very esoteric. You’re philosophizing constantly.

Readers need a practical example that they can wrap their arms around––actually feel and see and experience the very specific thing that somebody has gone through. It’s one thing to tell others to be willing to share struggles and to talk about failures. It’s another thing to say, “Here’s what I’ve failed at.”

But the leaders I respect the most are the ones who continue to run the race well until the gun goes off, whether that’s because their life is over or they retire. That’s the posture of hungry: the idea that you constantly are learning and getting better. That’s the kind of leader I want to be. I think that’s the kind of leaders we need today.

I think it’s important for people to realize this is an ongoing journey.