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You are here: Home / 2 - Professional Skills / b Hard Skills / Innovation / The Type of Culture that Encourages Entrepreneurial Activities

The Type of Culture that Encourages Entrepreneurial Activities

October 28, 2009 by Matt Perman

Tom Peters gives a good example from 3M of what a culture that encourages entrepreneurial activity looks like:

A good staring point as any is [3M’s] value system, in particular its “eleventh commandment.” It is: “Thou shalt not kill a new product idea.”

The company may slow it down. Or it may not commit a venture team. But it doesn’t shoot its pioneers.

As one 3M observer notes, the eleventh commandment is at odds with most activities in large corporations. Moreover, he adds, “If you want to stop a project aimed at developing a new product, the burden of proof is on the one who wants to stop the project, not the one who proposes the project. When you switch the burden from proving that the idea is good to the burden of proving that the idea is not good, you do an awful lot for changing the environment within the company with respect to the sponsorship of entrepreneurial people (In Search of Excellence, pp 227-228).

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Matt Perman started What’s Best Next in 2008 as a blog on God-centered productivity. It has now become an organization dedicated to helping you do work that matters.

Matt is the author of What’s Best Next: How the Gospel Transforms the Way You Get Things Done and a frequent speaker on leadership and productivity from a gospel-driven perspective. He has led the website teams at Desiring God and Made to Flourish, and is now director of career development at The King’s College NYC. He lives in Manhattan.

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