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Old Media vs New Media Continued: What is a Platform?

August 7, 2009 by Matt Perman

From What Would Google Do? (pp. 32ff):

Networks are built atop platforms. The internet is a platform, as is Google, as are services such as photo site Flickr, blogging service WordPress.com, payment service PayPal, self-publishing company Lulu.com and business software company Salesforce.com A platform enables. It helps others build value.

Any company can be a platform. Home Depot is a platform for contractors and Continental Airlines is a platform for book tours. Platforms help users create products, businesses, communities, and networks of their own. If it is open and collaborative, those users may in turn add value to the platforms — as IBM does when it shares the improvements it makes in the open-source Linux operating system.

….

In the old architecture and language of centralized, controlling businesses, Google Maps would be a product that consumers may use, generating an audience that Google could sell to advertisers. That’s if Google wanted to stay in control.

Instead, Google handed over control to anyone. It opened up maps so others could build atop them. This openness has spawned no end of new applications known as “mashups.”

….

Opening Google Maps as a platform spawned not just neat applications but entire businesses. Mobile phone companies are building Google maps into their devices, which gets maps into the hands of new customers. Platial.com built an elegant user interface atop Google Maps that lets users place pins at any locations, showing the world anyone’s favorite restaurants or a family’s stops on vacation. Neighbors can collaborate and create a map pinpointing all the potholes in town. That map could, turn, be embedded on a blog or a newspaper page. News sites have used maps to have readers pinpoint their photos during big stories, such as floods in the U.K.

Thinking in terms of how to make your company a platform is a key to success in the new economy. So, some questions to ask yourself:

How can you act as a platform? What can others build on top of it? How can you add value? How little value can you extract? How big can the network atop your platform grow? How can the platform get better learning from users? How can you create open standards so even competitors will use and contribute to the network and you get a share of their value? It’s time to make your own virtuous circle.

Filed Under: New Economy, Web Strategy

If Google Thought Like an Old Media Company

August 7, 2009 by Matt Perman

This is instructive on the difference between old media and new media. From What Would Google Do?, by Jeff Jarvis:

[Old media companies] all want to control the internet because that is how they view their worlds. Listen to the rhetoric of corporate value: Companies own customers, control distribution, make exclusive deals, lock out competitors, keep trade secrets. The internet explodes all those points of control. It abhors centralization. It loves sea level and tears down barriers to entry. It despises secrecy and rewards openness. It favors collaboration over ownership. The once-powerful approach the internet with dread when they realize they cannot control it.

….

If Google thought like an old-media company — like, say, Time Inc. or Yahoo — it would have controlled content, built a wall around it, and tried to keep us inside. Instead, it opened up and put its ads anywhere, building an advertising network so vast and powerful that it is overtaking both the media and advertising industries even as it collaborates with and powers them online. There’s Google’s next virtuous circle: The  more Google sends traffic to sites with its ads, the more money it makes; the more money those sites make the more content they can create for Google to organize. Google also helps those sites by giving them content and functionality: maps, widgets, search pages, YouTube videos. Google feeds the network to make the network grow.

I am surprised that old media companies have not tried to copy Google’s model — that is, creating open networks.

In sum, it comes down to create closed networks you try to control (old media), or creating and feeding open networks you don’t try to control.

Filed Under: New Economy, Web Strategy

How President Obama Spends His Time

August 4, 2009 by Matt Perman

I’m in approval. Here’s his summary, from a recent Newsweek article:

“I’m a night owl. My usual day [is]: I work out in the morning; I get to the office around 8:30 a.m. to 9 a.m.; work till about 6:30 p.m.; have dinner with the family, hang out with the kids and put them to bed about 8:30 p.m. And then I’ll probably read briefing papers or do paperwork or write stuff until about 11:30 p.m. and then I usually have about a half hour to read before I go to bed . . . about midnight, 12:30 a.m. — sometimes a little later.”

And here is a brief analysis drawing out key time management lessons.

Filed Under: 1 - Productivity

Manage Energy, Not Just Time

August 4, 2009 by Matt Perman

Well said by Jim Loehr, author of The Power Of Full Engagement: Managing Energy, Not Time, Is The Key To High Performance And Personal Renewal, in a recent interview:

Time only has value when it intersects with energy. We’ve been deluded into believing that if we’re home for dinner or present on a conference call, we’ve created value. But if you’re present but disengaged, you’re doing the exact opposite of your intention. If the first thing you do at a meeting is flip open your computer and work on e-mail, all of your energy is somewhere else, and you’re not giving it to the meeting.

But how do you shift from managing just time to managing energy?

It’s not how many hours you put in with a client or on a project. It’s the quantity and quality of your energy — your focus and force — that determine whether that time is valuable. We call that “full engagement.” It’s the acquired ability to intentionally invest your full and best energy right here and now.

Does multitasking help?

There’s no such thing as multitasking. If you have 15 balls in the air, 14 of them are in free fall. That’s why there are so many accidents when someone is texting while driving. It dumbs you down more than alcohol or marijuana. If your life is literally going from e-mail to Twitter to the next signal from cyberspace, you lose efficiency and sense of direction. But if you contain them, those things can add to your productivity. You do that by building barriers around them. Make calls at a certain time; check e-mail at a certain time.

Filed Under: 1 - Productivity

Does Balance Exist?

August 4, 2009 by Matt Perman

A good point from Suzy Welch:

I actually hate the word “balance.” I think the term “work-life balance” suggests it’s possible to have a balance. 10-10-10 forces you to say not everything is equal, you have to make choices, and there are consequences to the decision you’re making. It helps you determine what your choices are so you can decide how to deploy your human capital.

Filed Under: 1 - Productivity

Decision Making vs. Time Management

August 3, 2009 by Matt Perman

Suzy Welch was recently interviewed on her “10-10-10” decision making strategy. Here are two questions from the interview that get at the heart of things:

What exactly is 10-10-10?

It’s a way of looking at dilemmas that have no easy answer and assessing the consequences of your options in 10 minutes, 10 months, and 10 years and bringing to bear on them your authentic values — how you want to live, who you want to be, and who you want to spend time with. When you put your options and your values together like this, you can make decisions in a way that allows you to create a life of your own making instead of your life living you.

How is 10-10-10 any different from any other time management/resource allocation strategy, like, say, Timothy Ferriss’s The 4-Hour Workweek?

The difference is that 10-10-10 is a decision-making process. The 4-Hour Work Week is just about time management.

Read the whole thing.

Filed Under: Decision Making

Getting Things Done for College Students (And Everyone Else)

August 3, 2009 by Matt Perman

I recently came across a very good article on Getting Things Done for College Students. While I don’t agree with all of it, it tweaks the GTD process in some very helpful ways to meet the unique demands of college students.

For More Than Just College Students

You don’t have to be a college student to benefit from its advice — these tactics would be equally beneficial to those in seminary, grad school, or Ph.D programs.

In fact, you don’t even have to be a student at all to benefit from the article. In my opinion, some variation on the key tweak that it makes to the GTD system is critical and necessary for everyone.

The Key Tweak to GTD

The key tweak to the GTD system that it makes is as follows. This is a long quote, but it is very worthwhile:

This brings us to a more complicated problem: how to handle weekly assignments. Under the traditional GTD system, a class assignment would be handled as a project. This follows from the fact that most assignments take a few actions to complete (e.g., work on first half of problem set problems, meet with problem set group, type up answers nicely…) The project scope, however, is insufficient for the needs of a student, as, typically, the first action for the project gets put on the next action list and the project itself isn’t visited again for another week. This doesn’t fly when the work is dues within a few days. First, the action floating around in your large next actions list is not guaranteed to be addressed in time — leading you to keep track of it in your head (e.g., “start this assignment soon!”), which defeats the purpose of full capture. Second, one action per week is not enough, we need *all* of the actions relevant to an assignment to be handled in the small number days you have before the next class. This brings us to the following student-centric addition:

The “Weekly Assignments” Project:

Add “Weekly Assignments” as a standing project on your projects list. This is a stake in the ground to remind you each Sunday, when you do your weekly review, that you need to deal with the class assignments due during the upcoming week. Here is the procedure to follow:

  1. List out all of the work due for classes that week. This includes both traditional homework (e.g., reading assignments, problem sets), as well as studying for tests and writing papers.
  2. Break up each of these assignments into specific actions, each requiring no more than 1 to 2 hours.
  3. Assign arbitrary deadlines to each action for the upcoming week. Be smart about how you do this. If a day is already busy, don’t pile on too many assignment actions. Now that this work has become date-specific you must, following the GTD methodology, write the tasks on your calendar under the appropriate date.

By treating weekly assignment work as date-specific you rescue you it from your overwhelming next actions list and put it in a place where you are sure to execute. Furthermore, by planning the full week in advance you are able to spread out your work intelligably — avoiding work pile-ups when multiple deadlines coincide.

A final note: for long-term assignments, such as term papers, that require more than a week to complete, you should introduce them originally as a traditional project, allowing you to make progress on them in advance. When you enter the last week before their due date you can then treat the remaining work as a weekly assignment and schedule as above.

In Other Words…

That was a long quote. So let me restate the idea in a briefer form. The problem is this: When you have a project (assignment) due in a few days, having it on your project list and then a task on your next action list is not enough. For you are unlikely to revisit your next action list frequently enough to keep the project in motion and, beyond that, a next action list is often so full that the critical stuff gets lots.

The solution, then, is to create a list of all the specific projects and pieces of longer projects that has to be attended to this week. That list becomes your critical work for the week. Then, you slot the doing of that work into your calendar (or some special next action context for time-sensitive, most important actions) to ensure that it gets done.

This is Really Just a Form of Stephen Covey’s “Big Rocks” Concept

This is really just a form of time blocking or Stephen Covey’s concept of “big rocks” from The 7 Habits of Highly Effective PeopleFirst Things First and First Things First.

If You Don’t Do Something Like This, You Will Not Get the Right Things Done

There are several different variations on how to implement this practice. But if you don’t do this in some form, I find that it becomes impossible to get the right things done — which is the purpose of any productivity approach.

The reason is that, with so many things getting captured on project and next action lists via GTD, it becomes easy for the most important items to get clouded over. So you have to have an approach for keeping the focus on them so that you don’t waste your time on the “trivial many” versus the “vital few.”

An Objection — And a Critical Flaw in How Many People Implement GTD

Now, an objection. A comment on the Getting Things Done for College Students post asserts that the article is misrepresenting GTD when it says that, after putting the next action for a project on the next action list, “typically … the project itself isn’t visited again for another week.”

The article, in other words, implies that in the GTD approach, you only do “one action per week.” That is, that once you do a next action for a project, you don’t create a new one until the following weekly review — thus locking yourself into a horrible cycle of making only one forward step on a project per week.

The objector is correct that GTD does not advocate or require that you just do “one action per week” on each project. Very good point. But I don’t think the article was claiming that.

The article, instead, was pointing out that, even though the GTD approach does not advocate merely doing “one action per week,” this is very often the behavior that it inadvertently creates. It’s not intentional or part of the design of GTD, but it is in fact what often ends up happening.

I think this is because of the fact that GTD does not have any form of prioritization baked into it and the fact that the next actions are listed separately from projects. The idea is that you will intuitively know what is best to do next when you can see all of your actions.

But in reality, what often tends to happen is you get a bit overwhelmed by the size of your next action lists. Related to that, the fact that projects and next actions are on separate lists makes it easy to “forget” to create a new next action after you’ve completed one on a project.

Thus, once you’ve done a next action on a project, you tend to go on to another next action pertaining to something else because you hate having your list so long or because there is no cue in the next action list itself that creating another next action for the project is more important than doing anything else that is already on the list.

As a result, projects often do “stall” for a week (or more, if you don’t do a weekly review), when you finally revisit your project list again. Although this approach is not an intended part of the GTD process (there is no rule saying you can only look at your project list once a week), the fault is not entirely on the user. The prevalence of this behavior indicates that the system itself inclines people to do this. Systems create behaviors — often contrary to the best of intentions.

In Conclusion: The Importance of Integrating Covey and Allen

As explained above, the solution to this problem is a synthesize of Stephen Covey and David Allen. That is, the solution is to utilize project and next action lists (GTD) while governing them through the use of “big rocks” (see above) and other things such as roles, goals, and values (not talked about here).

The Getting Things Done for College Students article does a service for everyone, not just college students, by pointing out a central deficiency (intended or not) of how the GTD method is often applied and outlining a critical solution.

Filed Under: 1 - Productivity

Don't Follow the Customer

July 30, 2009 by Matt Perman

Good companies should be close to the customer and fanatical about customer service. But this doesn’t mean that they should let the customer lead. Joseph Morone, President of Bentley College, notes that if you only follow the voice of the customer, “you’ll get only incremental advances.”

Doug Atkin, a partner at Merkley Newman Harty, rightly puts it this way:

These days, you can’t succeed as a company if you’re consumer-led — because, in a world so full of so much constant change, consumers can’t anticipate the next big thing. Companies should be idea-led and consumer-informed.” (Quoted in Re-Imagine!: Business Excellence in a Disruptive Age, 297).

That is an excellent insight:

Be consumer-informed, but idea-led.

Filed Under: Innovation

How Much Sleep Do You Get Each Night?

July 29, 2009 by Matt Perman

Great discussion on exercise habits in the previous post.

It sounds like most people exercise in the morning and that a lot of people are early risers. Which leads to another question that would be great to hear people’s thoughts on: How much sleep do you tend to get each night? In your opinion, what is the best time to get up in the morning and the best time to go to bed at night?

Filed Under: g Renewal

Changing the Profile of HR

July 29, 2009 by Matt Perman

Great perspective from Tom Peters on HR, once again from Re-Imagine!: Business Excellence in a Disruptive Age (pp 256-257; as before, all the punctuation like the  “…” is his, with the exception of any brackets):

I have long believed that human resources people should sit at the Head Table. I’m a fan of “HR.” It is … after all … an age of talent.

Problem [big problem, IMO]: All too often “HR folks” are viewed (all too) correctly as “mechanics.” Not as … Master Architects … who aim to … Quarterback the Great War for Talent.

I’ve devoted my career to the “people thing.” I desperately want “HR” to “WIN.”

Why doesn’t it happen?

Simple: A FAILURE OF IMAGINATION.

I wasn’t born yesterday. I understand there are thousands upon thousands of pages of petty laws and regulations that HR “must administer.” But that still does not excuse HR from … Re-imagining itself.

As leaders!

As … THE … leaders. [I don’t know if I would go that far.]

So work to “deserve it.” [There’s a stunning indictment.]

Please.

His next point is “Forge a Bold HR Strategy!,” where he goes on to say:

If you work for a big company, it no doubt has a “strategic plan,” a voluminous document that is the offspring of ceaseless deliberation.

Question: HOW BIG A “CHAPTER” (AND WHICH CHAPTER?) OF THAT “STRATEGIC PLAN” IS DEVOTED … EXPLICITLY … TO THE “HR STRATEGY”?

Maybe I’m out of touch. But most “strategic plans” I’ve seen don’t even have an “HR Strategy.”

That’s criminal.

There needs to be one.

With teeth.

And bravura.

Our “strategic approach” to tackling the “talent thing” is more important than our market analysis. (Or surely as important, eh?) (Forget that: MORE IMPORTANT!)

HR … I … WANT YOU … at … the … Head Table.

Filed Under: HR

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What’s Best Next exists to help you achieve greater impact with your time and energy — and in a gospel-centered way.

We help you do work that changes the world. We believe this is possible when you reflect the gospel in your work. So here you’ll find resources and training to help you lead, create, and get things done. To do work that matters, and do it better — for the glory of God and flourishing of society.

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About Matt Perman

Matt Perman started What’s Best Next in 2008 as a blog on God-centered productivity. It has now become an organization dedicated to helping you do work that matters.

Matt is the author of What’s Best Next: How the Gospel Transforms the Way You Get Things Done and a frequent speaker on leadership and productivity from a gospel-driven perspective. He has led the website teams at Desiring God and Made to Flourish, and is now director of career development at The King’s College NYC. He lives in Manhattan.

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