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You are here: Home / 2009 / February / Archives for 12th

Archives for February 12, 2009

What if the Post Office Delivered Mail the Way Most of Us Check Email?

February 12, 2009 by Matt Perman

I know it can be iffy to compare ordinary mail to email. But, here goes.

Before delivering the mail on any given day, one of the first thing the Post Office does is sort it. Each address’s mail gets grouped together so that it can be delivered in order.

But imagine what would happen if, when the postal worker was out the door and half way to your house, they called him back and said “Oh, new mail just arrived for Fred Smith! Come back and get it so you can add it to your pile!” Since new mail is always arriving, the poor postal worker would never get to actually delivering any of the mail.

There is much wisdom in batching things. Things that make it into the batch get done with the batch. Things that arrive during or after, get done in the next batch — not added into the current batch right away.

Here’s the interesting thing: In the scenario above where the postal worker continually goes back to get the new mail, it’s not as though the mail volume is any higher. He’s not prevented from actually delivering the mail by the fact that there is “so much.” He’s prevented by his process; by his approach. In the batched approach, there is just as much mail. It just happens to actually get delivered.

I realize that there are limitations to this. But the general principle is very useful. If you check your email continually, you’ll never make progress on the other work that you have to do — or on the tasks that your email has generated which have to be done outside of email.

Is “never” an overstatement? Well, a bit. But you get the point.

Filed Under: Email

Separating Work From Home When Working at Home

February 12, 2009 by Matt Perman

Web Worker Daily has some strategies on how to work at home without letting work take over all of your time.

(HT: Vitamin Z)

Filed Under: Remote Working

Upside Downturn

February 12, 2009 by Matt Perman

Creativity Online has a helpful and engaging interview with some folks on where creativity stands and the role it can play during these challenging economic times. Here are three key excerpts:

Sure, times are tough, but history has shown that recessions can lead to innovation and enlightened ways of thinking. Here, creatives reflect on opportunities to be mined on the tough road ahead. Additionally, we present some of the most brilliant breakthroughs to come out during financial slumps.

….

The campaigns that I am most proud of had little or no budget. When you have no money, the idea has to be fantastic.

….

Lots of marketers will be under pressure to reduce their budgets. Now, that’s not a great idea because, as The Economist and many others have pointed out: (a) you still have to sell into a down economy (probably harder) and (b) if the competition is pulling back it’s an opportunity to take more of the conversation. But let’s take budget pressure as a reality. You’re a big marketer and you can spend $3 million dollars on 30 seconds in the season finale of Lost. Or you can spend $1.5 million doing something digital that provides conversation value, social value, function. You can do something as or more effective with a lot less money, because digital doesn’t usually carry the same cost of production process and bloat that big splash TV does. That doesn’t mean that spending half as much online makes you twice as smart. You have to use that half of your budget thoughtfully. That’s where creativity and innovation comes in.

Filed Under: Innovation

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What’s Best Next exists to help you achieve greater impact with your time and energy — and in a gospel-centered way.

We help you do work that changes the world. We believe this is possible when you reflect the gospel in your work. So here you’ll find resources and training to help you lead, create, and get things done. To do work that matters, and do it better — for the glory of God and flourishing of society.

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About Matt Perman

Matt Perman started What’s Best Next in 2008 as a blog on God-centered productivity. It has now become an organization dedicated to helping you do work that matters.

Matt is the author of What’s Best Next: How the Gospel Transforms the Way You Get Things Done and a frequent speaker on leadership and productivity from a gospel-driven perspective. He has led the website teams at Desiring God and Made to Flourish, and is now director of career development at The King’s College NYC. He lives in Manhattan.

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