This is perhaps one of Seth Godin’s most difficult blog posts to grasp — but also one of the most important. Kudos to him for writing something that goes so deep.
At root, he’s talking about the difference between leadership and management. Management is about changing people one-on-one and is about individualizing; leadership is about groups and tapping in to what is universal.
That’s a broad brush, and the best leaders can individualize very well (and need to more and more, in our age — so you can’t ignore that). But it’s a critical distinction to keep in mind. Godin’s post helps.
Here’s where it leads: “To change the culture, change the conversation.” That is, culture change requires leadership, not just management.