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You are here: Home / 4 - Management / Three Rules for Making Any Company Great

Three Rules for Making Any Company Great

April 24, 2013 by Matt Perman

Michael Raynor and Mumtaz Amhed nail it in their article in the April Harvard Business Review:

  1. Better before cheaper—in other words, compete on differentiators other than price.
  2. Revenue before cost—that is, prioritize increasing revenue over reducing costs.
  3. There are no other rules—so change anything you must to follow Rules 1 and 2.

I disagree with their critique of Jim Collins’ Good to Great and Tom Peters’ In Search of Excellence, but it’s noteworthy that their conclusions are essentially the same. That is, the findings of Collins and Tom Peters can be boiled down to these three things. Or, perhaps better, these three rules are derivatives of the even deeper and more foundational realities that Collins and Peters show.

The extent to which these three rules are violated is truly breathtaking!

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What’s Best Next exists to help you achieve greater impact with your time and energy — and in a gospel-centered way.

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About Matt Perman

Matt Perman started What’s Best Next in 2008 as a blog on God-centered productivity. It has now become an organization dedicated to helping you do work that matters.

Matt is the author of What’s Best Next: How the Gospel Transforms the Way You Get Things Done and a frequent speaker on leadership and productivity from a gospel-driven perspective. He has led the website teams at Desiring God and Made to Flourish, and is now director of career development at The King’s College NYC. He lives in Manhattan.

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