In the recent meetings with media companies, the Apple executives, including Senior Vice President Eddy Cue, have outlined new ways Apple’s technology could recognize users across phones, tablets and TVs, people familiar with the talks said.
In at least one meeting, Apple described future television technology that would respond to users’ voices and movements, one of the people said. Such technology, which Apple indicated may take longer than some of its other ideas, might allow users to use their voices to search for a show or change channels.. . . .Apple has worked on technologies for integrating DVR storage and iCloud, its online syncing and storage service, into the device, according to a person briefed on the matter. Such technologies could allow users to watch shows they have saved or purchased on two different devices, like a TV and a computer, without having to buy or record the shows twice.