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You are here: Home / 2 - Professional Skills / b Hard Skills / Design / The Business of Design

The Business of Design

November 3, 2011 by Matt Perman

Good design is good business. This is starting to be recognized more and more, but there is still a long ways to go for the importance of good design to truly take root.

This is a helpful Fast Company article from 2005 on how “in a global economy, elegant design is becoming a critical competitive advantage. Trouble is, most business folks don’t think like designers.” It shows how design-oriented companies think and operate, and why this matters.

And, this is relevant not just for businesses, but churches, ministries, and all non-profits. Good design matters because people are emotional as well as rationale. To care only about the utility of a product is to fail to treat people holistically. (And, interestingly, the result is most often less helpful products as well.)

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What’s Best Next exists to help you achieve greater impact with your time and energy — and in a gospel-centered way.

We help you do work that changes the world. We believe this is possible when you reflect the gospel in your work. So here you’ll find resources and training to help you lead, create, and get things done. To do work that matters, and do it better — for the glory of God and flourishing of society.

We call it gospel-driven productivity, and it’s the path to finding the deepest possible meaning in your work and the path to greatest effectiveness.

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About Matt Perman

Matt Perman started What’s Best Next in 2008 as a blog on God-centered productivity. It has now become an organization dedicated to helping you do work that matters.

Matt is the author of What’s Best Next: How the Gospel Transforms the Way You Get Things Done and a frequent speaker on leadership and productivity from a gospel-driven perspective. He has led the website teams at Desiring God and Made to Flourish, and is now director of career development at The King’s College NYC. He lives in Manhattan.

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