This is simple, and it reflects John Dickson’s definition of humility in Humilitas (“willingness to hold power in the service of others”). From Jim Collins’ latest, Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All:
The greatest leaders we’ve studied throughout all our research cared as much about values as victory, as much about purpose as profit, as much about being useful as being successful.