Continuing with Godin:
“If you have a job where the boss is writing down what you do all day, you are replaceable and it can be done cheaper.”
“If all you can offer in your institution is that you are the local one, it’s like cheap — it’s not going to get you where you want to go.”
“The problem with the race to the bottom is that you might win.”
“Bowling is not a spectator sport. What people talk about, what spreads the word, is something that people don’t expect.”
Slide of “Diet Water” up there now. Funny.
“If you are playing by the rules, if you are bowling, don’t expect people to talk about it and spread the word and come from across town. Everyone has seen brown cows. The only cows people talk about are purple cows. You won’t get there by taking someone elses’s notes, or by simply doing what your boss told you to do.”
“We teach people to wait to get picked. Don’t wait. Pick yourself.”
“But you say ‘Wait, I might fail!’ But every project has two sides — success and failure. If you decided that what you are doing is so important that you are unwilling to fail, then success is not possible. Doing art risks failure. You will be criticized. That’s what makes it uncomfortable. That’s why they invented Blackberry’s — just check every 15 minutes and make sure everything is OK. No one has ever done creative work with a Blackberry. Because they are just checking. Not risking.”