What's Best Next

  • Newsletter
  • Our Mission
  • Contact
  • Resources
    • Productivity
    • Leadership
    • Management
    • Web Strategy
    • Book Extras
  • Consulting & Training
  • Store
    • Online Store
    • Cart
    • My Account
  • About
    • Our Mission
    • Our Core Values
    • Our Approach to Productivity
    • Our Team
    • Contact
You are here: Home / 2 - Professional Skills / a Soft Skills / Communication / 5 Principles for Starting a Presentation Well

5 Principles for Starting a Presentation Well

August 22, 2011 by Matt Perman

These are from the notes I took from an article by Chip and Dan Heath (authors of Made to Stick: Why Some Ideas Survive and Others Die):

  1. Don’t preamble—parachute in.
  2. “The first mission of a presentation is to grab attention.”
  3. A preamble is a laborious overview of what’s going to be covered. Don’t start with this. Don’t follow the “tell them what you’re gonna tell them, tell them, then tell them what you told them.” Steve Jobs doesn’t present this way. Ronald Reagan didn’t present this way.
  4. Example: Rebecca Fuller presenting on tactile museum exhibits. She parachuted in by shutting off the lights and saying “this is what it’s like for a blind person in most museums.” It wouldn’t have improved here presentation to say “today I’m going to give you an overview of the challenges faced by the visually impaired in most museums.”
  5. “If you bring us face to face with the problem, we don’t need a lot of upfront hand-holding.”

The most important point: parachute it. “Telling them what you’re going to tell them” usually reduces interest.

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Evernote

Filed Under: Communication

Feedback to the Editor

About

What’s Best Next exists to help you achieve greater impact with your time and energy — and in a gospel-centered way.

We help you do work that changes the world. We believe this is possible when you reflect the gospel in your work. So here you’ll find resources and training to help you lead, create, and get things done. To do work that matters, and do it better — for the glory of God and flourishing of society.

We call it gospel-driven productivity, and it’s the path to finding the deepest possible meaning in your work and the path to greatest effectiveness.

Learn More

About Matt Perman

Matt Perman started What’s Best Next in 2008 as a blog on God-centered productivity. It has now become an organization dedicated to helping you do work that matters.

Matt is the author of What’s Best Next: How the Gospel Transforms the Way You Get Things Done and a frequent speaker on leadership and productivity from a gospel-driven perspective. He has led the website teams at Desiring God and Made to Flourish, and is now director of career development at The King’s College NYC. He lives in Manhattan.

Learn more about Matt

Newsletter

Subscribe for exclusive updates, productivity tips, and free resources right in your inbox.

The Book


Get What’s Best Next
Browse the Free Toolkit
See the Reviews and Interviews

The Video Study and Online Course


Get the video study as a DVD from Amazon or take the online course through Zondervan.

The Study Guide


Get the Study Guide.

Other Books

Webinars

Follow

Follow What's Best next on Twitter or Facebook
Follow Matt on Twitter or Facebook

Foundational Posts

3 Questions on Productivity
How to Get Your Email Inbox to Zero Every Day
Productivity is Really About Good Works
Management in Light of the Supremacy of God
The Resolutions of Jonathan Edwards in Categories
Business: A Sequel to the Parable of the Good Samaritan
How Do You Love Your Neighbor at Work?

Recent Posts

  • How to Learn Anything…Fast
  • Job Searching During the Coronavirus Economy
  • Ministry Roundtable Discussion on the Pandemic with Challies, Heerema, Cosper, Thacker, and Schumacher
  • Is Calling Some Jobs Essential a Helpful Way of Speaking?
  • An Interview on Coronavirus and Productivity

Sponsors

Useful Group

Posts by Date

Posts by Topic

Search Whatsbestnext.com

Copyright © 2025 - What's Best Next. All Rights Reserved. Contact Us.