I’m excited about Crossway Impact, the new rewards program with Crossway Books.
I like this program because it not only offers readers several annual benefits, but also enables you to send 5% of the money you spend to a ministry of your choice. This is a helpful variation on the one for one idea, pioneered by places like TOMS Shoes (which gives one pair of shoes to someone in the developing world for every pair that you buy), because, in the very act of making your purchase, you are able to make an impact beyond your purchase.
So, way to go to Crossway for doing this. (And, if you can’t guess, I would suggest designating your 5% to go to Desiring God — but any of the ministries they offer would be a good choice!)
Here’s the description from the Crossway site:
Here at Crossway, we’ve been thinking of better ways to serve our readers and partner with like-minded ministries.
That’s why we’ve created Crossway Impact—a rewards program for readers who want to invest their resources wisely—buying books AND making an impact.
Crossway Impact is designed to reward our readers with the following annual benefits:
- 3 FREE books (choose print or e-books from a monthly list which must ship with a purchase of any amount)
- 25% OFF all your purchases on Crossway.org
- Free shipping on orders over $50
- Exclusive monthly offers
Crossway Impact also gives you an opportunity to make a difference with every book you buy by sending 5% of the money you spend at Crossway.org to a ministry of your choice. Now, ministries like Desiring God, The Resurgence, and Revive Our Hearts will benefit right along with you—a real win-win.
For the first year of the program, we’re making these benefits available to as many Crossway readers as possible by letting you determine the value of your rewards (worth at least $40 in free books alone!). The only thing you have to do is name your own membership fee.
It’s as simple as that.
Crossway Impact Members get a year-long discount, free books and shipping, special offers, and the chance to make an impact with every purchase. We hope you’ll join us by signing up today.