10 Things Google Has Found to be True

A good summary of Google’s philosophy from it’s website, which encapsulates some helpful principles in general for understanding the changes that have been brought about by the internet (and which many companies still haven’t caught up with):

1. Focus on the user and all else will follow.
2. It’s best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don’t need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There’s always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn’t good enough.