Tom Peters is right in Re-Imagine! when he writes:
We avoid words like “beauty” — and the concept of beauty — between 9 a.m. and 5 p.m. (Especially if we work in the likes of HR or IS or Logistics.) But as part of the urgent process of re-imagining organizations, we must embrace both the word and the concept — and make beauty the primary attribute not only of product design but also of process design.
In short, we must create an enterprise environment in which enterprise systems are no less than … Beautiful Systems.