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You are here: Home / 2 - Professional Skills / b Hard Skills / Project Management / The Four Categories of Information You Need to Pay Attention To

The Four Categories of Information You Need to Pay Attention To

February 25, 2010 by Matt Perman

There are four categories of information you need to pay attention to when embarking on any significant endeavor:

  1. Things you know and know that you know.
  2. Things you know but don’t know that you know.
  3. Things you don’t know and know that you don’t know.
  4. Things you don’t know and don’t know that you don’t know.

Category four is what can be the real curve ball. The early space program is often given as an example of this: before we went into space, there were certain things we knew and could plan for (radiation, re-entry, etc.). But what were the things that we didn’t know that we wouldn’t even know were factors until encountering them? That was the challenge.

Which is why experimentation and trying things, sometimes in small steps, is so crucial. Since you can’t discover the things you don’t know that you don’t know any other way than by experience, taking action and embarking on paths of experimentation are essential to learning, for individuals and organizations.

This means that, to a certain extent, we need to be willing to tolerate risk and we need to be willing to tolerate failure.

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Filed Under: Project Management

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What’s Best Next exists to help you achieve greater impact with your time and energy — and in a gospel-centered way.

We help you do work that changes the world. We believe this is possible when you reflect the gospel in your work. So here you’ll find resources and training to help you lead, create, and get things done. To do work that matters, and do it better — for the glory of God and flourishing of society.

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About Matt Perman

Matt Perman started What’s Best Next in 2008 as a blog on God-centered productivity. It has now become an organization dedicated to helping you do work that matters.

Matt is the author of What’s Best Next: How the Gospel Transforms the Way You Get Things Done and a frequent speaker on leadership and productivity from a gospel-driven perspective. He has led the website teams at Desiring God and Made to Flourish, and is now director of career development at The King’s College NYC. He lives in Manhattan.

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