“…truly great organizations think of themselves in a fundamentally different way than mediocre enterprises. They have a guiding philosophy or a spirit about them, a reason for being that goes far beyond the mundane or the mercenary.” — Built to Last
It is eye-opening to realize the critical role that beliefs play in organizations. For we typically think of beliefs mostly at the individual level. But it is the shared beliefs and values in an organization that play the biggest role in making the organization effective and meaningful, and a place where people want to contribute.