Well stated, from a Time article from a few years ago (but still very relevant):
Most high-tech companies don’t take design seriously. They treat it as an afterthought. Window-dressing.
But one of [Steve] Jobs’ basic insights about technology is that good design is actually as important as good technology.
All the cool features in the world won’t do you any good unless you can figure out how to use said features, and feel smart and attractive while doing it.