BNET has a good article on Four Ways Social Networking Can Build Your Business. Here’s the intro:
Social networking may sound fluffy, but it can translate into real benefits for you and your company. William Baker, a professor of marketing at San Diego State University, surveyed 1,600 executives and found that firms that rely heavily on external social networks scored 24 percent higher on a measure of radical innovation than companies that don’t. Online networks can help you hire the right people, market your product — or even find a manufacturer.
The four ways social networking can serve your organization are:
- Finding unexpected collaborators.
- Building a global business from scratch.
- Finding talent in the trenches.
- Viral marketing on the cheap.