The New Rules of the Internet

The “new rules” have been around for a while now, but this is still a great summary by Jeff Jarvis in What Would Google Do?:

  1. Customers are now in charge.
  2. People can find each other anywhere and coalesce around you or against you.
  3. The mass market is [sort of] dead, replaced by the mass of niches.
  4. Since markets are conversations, the key skill in any organization is no longer marketing but conversing.
  5. We have shifted from an economy based on scarcity to one based on abundance.
  6. Enabling customers to collaborate with you (creating, distributing, marketing, supporting products) is what creates a premium in today’s market.
  7. The most successful enterprises today are networks and the platforms on which those networks are built.
  8. The key to success is not owning pipelines, people, products, or even intellectual property, but openness.

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October 31, 2011 | Filed Under Uncategorized | Leave a Comment 

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