How the Gospel Should Shape Your Web Strategy, Not Just Your Web Content – My Message at the Christian Web Conference
Here’s the message I gave at the Christian Web Conference on “How the Gospel Should Shape Your Web Strategy — Not Just Your Web Content”:
Here are some of the things I talk about:
- A few words on my upcoming book, and how technology and productivity practices exist to amplify our ability to do good.
- What usability is.
- Why there is a biblical case for making our websites (and everything else we do!) usable and helpful to people.
- The process we went through creating the major redesign of the Desiring God website of 2006 on the basis of sound usability principles.
- Some of the (perhaps unorthodox!) extreme productivity measures involved the including 90 hour weeks and three all-nighters in a row.
- On the necessity of avoiding the self-protective mindset in organizations in order to keep the user and people you serve first.
- How it is Christian to make websites usable and doing good workmanship in general.
- Reducing friction so ideas can spread.
- 5 principles for making websites usable.
- A few words on why ministries should post everything online for free.
- And other stuff!
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About Matt Perman
Follower of Christ. Husband of one, father of three. Former director of strategy at Desiring God. This blog exists to help equip Christians in good works, because that's what productivity is really about.
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[...] the blurb from the whatsbestnext post of this video as a bit of a teaser for its [...]
love how you’re engaging how Christian churches and organizations can best develop their web presences. very important question!
I love how these insights are so applicable to all areas of commerce and marketing. Amazing stuff.
I was there! Matt, this was a great presentation. It’s not often that someone shares a concept that feels totally “fresh” and yet biblically grounded. This is one to remember, and to listen to again… which is what I’m doing now.
THANK YOU!! This presentation was posted on LinkedIn under the Web Ministry group, and I found the information to be extremely helpful.