The Hierarcy of Value

Also from Linchpin, Godin illustrates the “hierarchy of value.” It’s done visually in a way that won’t replicate well in the same way here, but the levels are:

1. Lift
2. Hunt
3. Grow
4. Produce
5. Sell
6. Connect
7. Create/invent

He notes:”Lots of people can lift. That’s not paying off anymore. A few people can sell. Almost no one puts in the work to create or invent. Up to you.”

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• About Matt Perman

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