Making Ideas Fly

Chip and Dan Heath have a good article in Fast Company on what makes messages go viral.

“Making an idea contagious isn’t a mysterious marketing art. It boils down to a couple of simple rules.”

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• About Matt Perman

  Follower of Christ. Husband of one, father of three. Former director of strategy at Desiring God. This blog exists to help equip Christians in good works, because that's what productivity is really about.
  
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• Recommended Books

  • Business for the Glory of God

    

    Wayne Grudem. Crossway Books 2003, Hardcover, 96 pages, $8.49

  • First, Break All the Rules

    

    Marcus Buckingham. Simon & Schuster 1999, Hardcover, 255 pages, $5.95

  • Built to Last

    

    Jim Collins. HarperBusiness 2004, Hardcover, 368 pages, $14.00

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    Jim Collins. HarperBusiness 2001, Hardcover, 300 pages, $9.75

  • Good to Great and the Social Sectors

    

    Jim Collins. HarperCollins 2005, Paperback, 42 pages, $6.50

  • Desiring God

    

    John Piper. Multnomah Books 2003, Paperback, 358 pages, $5.99

  • The Holiness of God

    

    R. C. Sproul. Tyndale House Publishers, Inc. 2000, Paperback, 240 pages, $8.00

  • Basic Economics

    

    Thomas Sowell. Basic Books 2007, Hardcover, 640 pages, $5.48