Reverse Engineering Google’s Innovation Machine

Harvard Business Review has a good article on Google’s ecosystem of innovation. For a quick overview, here is the idea in brief.

Also, here are two very dense and interesting sentences from the article:

“Every piece of the business plays a part, every part is indispensable, every failure breeds success, and every success demands improvement.”

“If the company’s expressed mission is to organize the world’s information, it has a somewhat less exalted but equally important unexpressed commercial mission: to monetize consumers’ intentions.”

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December 10, 2009 | Filed Under Innovation | Leave a Comment 

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