Stop Solving Your Problems
Chip and Dan Heath’s latest article in Fast Company is on how sometimes you don’t need to solve your problem, but instead need to look for the folks who already have.
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Looking forward to their forthcoming book, Switch: How to Change Things When Change Is Hard.
Thanks for blogging about that!
“In a working session with the company, the zoo’s biomimicry experts made an unexpected connection between P&G’s problem and the physiology of a gecko.”
YES!