Present Like Steve Jobs

BNET has a good 7-minute video on giving better presentations called Present Like Steve Jobs. “While most speakers merely convey information, Jobs inspires.”

Here are the main points:

  1. Unveil a single headline that sets the theme. For example, “Today Apple is going to reinvent the phone.”
  2. Provide the outline. For example, “I’ve got four things I’d like to talk to you about today. They are …”
  3. Open and close each section with a transition in between. Make it easy for listeners to follow your story, letting your outline serve as guideposts along the way.
  4. Don’t be stiff and formal. Have fun and be excited about your company, product, service.
  5. If you offer numbers and statistics, make them meaningful. For example, don’t just say “we’ve sold 4 million iPhones to date.” Say, “that’s 20,000 each day since it was released.”
  6. Make it visual. Don’t fill your slides with mind-numbing text and charts. Paint a picture for your audience without overwhelming them. Use video clips, demonstrations, and guests.
  7. Identify your memorable moment and build up to it.
  8. Rehearse, rehearse, and rehearse some more.
  9. Give your audience an added bonus to walk away with. “One more thing …”

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January 8, 2009 | Filed Under Communication | 3 Comments 

Comments

3 Responses to “Present Like Steve Jobs”

  1. Bryan DeWire on January 8th, 2009 2:16 pm

    Great advice. Reminds me of “Made to Stick.”

  2. Brian Phillips on January 8th, 2009 6:15 pm

    I think this has some application to preaching and teaching as well.

  3. Culture Notes « The Way on January 13th, 2009 8:40 pm

    [...] Present like Steve Jobs [What's Best Next] [...]

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