Four Ways Social Networking Can Serve Your Organization
BNET has a good article on Four Ways Social Networking Can Build Your Business. Here’s the intro:
Social networking may sound fluffy, but it can translate into real benefits for you and your company. William Baker, a professor of marketing at San Diego State University, surveyed 1,600 executives and found that firms that rely heavily on external social networks scored 24 percent higher on a measure of radical innovation than companies that don’t. Online networks can help you hire the right people, market your product — or even find a manufacturer.
The four ways social networking can serve your organization are:
- Finding unexpected collaborators.
- Building a global business from scratch.
- Finding talent in the trenches.
- Viral marketing on the cheap.
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About Matt Perman
Follower of Christ. Husband of one, father of three. Former director of strategy at Desiring God. This blog exists to help equip Christians in good works, because that's what productivity is really about.
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